The Future Of Television. Dissected Daily.
We Need To Look At Addressable Holistically
Samsung Ads' Justin Evans explains why streaming is such an important and exciting environment for addressable advertising and why ad-supported streaming is now rivaling ad-free streaming.
Netflix Crime Documentaries Help Drive Bingeing
Beyond how each crime series performed and related on an emotional level with viewers, I also found great insights into the ways that crime series and viewers related and what brands they chose while bingeing.
European Streaming Hitting Records Too, Thanks to Netflix, Amazon
Netflix and Amazon were just as big in Europe's record year for streaming video as they have been in the United States, a new survey shows. But there were some distinctive Continental differences when you look further into the numbers.
What is the Global Video Measurement Alliance?
Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing.
Canvs: Keeping it Real with This Week's Top Reality-TV Moments
Each week Canvs utilizes their leading emotion measurement technology to analyze the top TV shows with the highest emotional reactions. This week, Reality-TV shined bright with the season finale of Survivor winning viewer's attention.
Canvs: Top TV Shows Winning the Love, Week of May 4
Each week Canvs utilizes their leading emotion measurement technology to analyze the top TV shows with the highest emotional reactions. This week, Michael Jordan's 'The Last Dance' took over the internet. Check out the other shows that caught viewers attention.