If you’ve been feeling like not all that much has been happening in the industry this year, you are not alone. We explain why this is….and why the dog’s breakfast of social video measurement is spreading to the TV industry and how to put a stop to it.

5G Broadcast is gaining traction as a mobile-first digital TV alternative that aligns well with modern viewing habits and global trends toward cellular-based media delivery systems.

The arrangement provides buyers using PubMatic with more opportunities to advertise in local news and live sports

OKAST CEO Cédric Monnier shares how his team is tackling the challenges of building a business-first streaming platform in Europe, from FAST channel strategy to local content and AI-driven ad tools.

‘Households With’ metrics provide info on age and gender for all 210 local markets and national TV based on big data

A lobbyist says TV ads on FOX can sway the President, while streamers are pulling ahead with fewer, smarter ads.

‘It is another desperate lawsuit from Nielsen that we believe is intended to stifle innovation and competition by burdening growing companies’ – VideoAmp statement

At a time when television has fractalized into a series of self-contained bubbles, maybe it’s time to think of linear as just a slightly bigger bubble. Plus why measuring the TV relies on deciding what to measure

At its core, HC2’s petition represents an admission by broadcasters that the future of television is no longer about delivering content to viewers but about repurposing spectrum for data services.

The the goal is to make in-game ads easier to buy and prove that they produce outcomes for marketers.

Veed Analytics’ Dr. Bernd Riefler unpacks why vMVPDs are relying on set top boxes and streaming sticks to stay ahead of the pack.

A new report from Wurl looks at streaming’s newest phase, where retaining subscribers is just as important as obtaining them.

Springtime is finally here.

A reminder that teens and twentysomething have always preferred their own media. Plus the what Apple’s thinking about TV+.

Paramount Global first to offer clients clients new capability

If history has taught us anything, it’s that aggressive deregulation often carries unintended — and sometimes irreversible — consequences.

Yann Colléter breaks down two very big deals—including a billion-dollar bet—as Western media giants double down on MENA streaming.

Women’s sports are booming, but perceptions remain rooted in years past. A new report from Paramount Advertising helps dispel those myths with a roadmap for brands who want to take advantage of this growing market.

2 weeks worth of TVREV originals and Measure snackables

Just 37% of respondents said job security is a concern when it comes to integrating AI into the ad business, according to a new IAB report.