As media slides into medieval disarray there’s hope that a new renaissance is on the horizon.

If baseball is serious about growing its audience, especially among younger fans, it must overhaul its television and streaming policies to make it easier — not harder — for people to watch their favorite teams.

Pay TV is recovering through persistence, but new disruptions keep reshaping the ride… PLUS: 2 free reports and 15 originals

Jonathan Verk lays out the new rules for marketing FAST channels, relying on algorithms and social media to make discoverability easier.

How the Wall Street Journal Editorial Board has become the voice of the anti-MAGA center… and what that means for the media industry writ large.

The Movie Issue: Why movies and movie theaters are in so much trouble, plus the fallout from Hulu’s Oscar screw-ups.

A new report from Tatari and Morning Brew shows how TV is moving way beyond brand building to become a true performance marketing vehicle.

Viewership was low in Monterey-Salinas and other West Coast markets

The transition to ATSC 3.0 may be inevitable, but it should not come at the expense of consumer choice and accessibility.

This excerpt from our TVREV Special Report looks at how the divide between linear and streaming his holding TV ad sales back..and what you can do about it.

We sat down with OKAST CEO Cédric Monnier to get his take on the FAST landscape.

TripleLift’s bold new report, written by Mike Shields, looks at what happens to television if a DTC pharma advertising ban goes into effect.

‘By broadening their CTV targets, marketers can reach lighter category and brand users who don’t fall into traditionally targeted segments but who represent significant growth potential,’ Samsung Ads report says

We asked our TVREV Thought Leaders Circle members what they thought would need to happen in order to make shoppable TV take off. Their unexpected responses may surprise you.

12 TVREV originals this week from analysts who tell it like it is.

TVREV and MX8 Labs partnered to survey U.S. viewers about their movie watching habits, and found that 46% prefer to stream flicks at home, while only 15% favor theaters.

A trio of new reports from LG Ad Solutions examine the rapid growth of live sports on streaming in the US, UK and Canada with some very eye-opening stats.

In March 2020, Skype was a verb and Zoom was a largely unknown videoconferencing software company. What happened to since is a cautionary tale for companies in all industries.

WBD takes CNN and Bleacher Report away from ad-supported viewers and we wonder WTF. Plus YouTube’s resurgent channel store strategy.

Is CTV more effective than video sharing platforms? A new report from Magnite shows some interesting differences.