Using Parrot Analytics data, we can measure the sizable value Suits has generated across several streaming platforms, which ultimately led to Suits: LA. 

“BEST” channels could be the breakthrough that finally makes NextGen TV a legitimate value proposition for consumers.

“Live sports programming continues to be an important driver of user growth, retention and engagement for streaming services,” said Bill Michels, Chief Product Officer at Gracenote.

“The launch of this automotive marketplace . . . will help local, regional and national advertisers streamline activation and optimize marketing dollars against both top and bottom-of-funnel outcomes,” saod Luc Dumont, Senior VP of Business Development at Madhive.

TVREV recently caught up with TripleLift GM of CTV Andrew King to talk about what he’s excited for in 2025 and what he likes about TripleLift.

TVREV originals this week from analysts who tell it like it is.

Netflix revolutionized how we watch television, but its ambitious venture into original films appears to be flatlining with users. New data from Parrot Analytics reveals a concerning trend: as Netflix floods its library with more original movies, viewer interest continues to decline.

TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.

ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).

Two big sources of TV ad revenue—pharma and fast food—are under attack—what’s the industry’s best move. Plus a new popular show for the NYT to ignore.

StreamLayer CEO John Ganschow breaks down how their tech lets live sports streamers cash in on key moments—timeouts, substitutions, and more—by serving real-time, event-triggered ads without messing with the fan experience.

A looming legal battle next month pits broadcasters seeking deregulation against public interest groups advocating for competition and diversity in local media markets.

“In the past, there was legacy and everyone else. Now everyone’s in the same boat,” Friedman says

Irony in Media persists, from redefining TV and video to fading local broadcasters, safe humor in ads, and success facing market punishment.

Using McLuhan to explain why YouTube still isn’t TV. And why that may not matter. Plus all the things Tubi did right on Sunday.

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

The nearly 14 million viewers who opted to watch the Super Bowl via Tubi represented a significant erosion of what was once an exclusively local linear TV audience,

Streaming contribues 15.01 million viewers to the total as Fox’s Tubi unit streamed the Super Bowl for free for the first time.

Netflix's animated series resonate on TV. Its theatrical efforts? Not so much. Brandon Katz breaks it down.

Our newest Special Report examines Total TV, an emerging strategy that's reshaping how broadcasters manage and monetize their ad inventory across linear and streaming platforms.