
The Future Of Television. Dissected Daily.
Loosening Local TV Ownership Rules Risks Eroding Competition & Diversity
A looming legal battle next month pits broadcasters seeking deregulation against public interest groups advocating for competition and diversity in local media markets.
The Currency Race Is Just Starting, Says Comscore’s Frank Friedman
“In the past, there was legacy and everyone else. Now everyone’s in the same boat,” Friedman says
Hot List: Irony is the New Green
Irony in Media persists, from redefining TV and video to fading local broadcasters, safe humor in ads, and success facing market punishment.
YouTube Still Isn’t TV, Tubi Is The Super Bowl MVP
Using McLuhan to explain why YouTube still isn’t TV. And why that may not matter. Plus all the things Tubi did right on Sunday.
For Now, Sports’ TV Approach Needs Both Linear and Streaming
Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…
Fox’s Super Bowl Shuffle
The nearly 14 million viewers who opted to watch the Super Bowl via Tubi represented a significant erosion of what was once an exclusively local linear TV audience,
Super Bowl Audience Was 124.3 Million Viewers, iSpot Says
Streaming contribues 15.01 million viewers to the total as Fox’s Tubi unit streamed the Super Bowl for free for the first time.
Animation Is Netflix’s Secret Weapon—Just Not In Theaters
Netflix's animated series resonate on TV. Its theatrical efforts? Not so much. Brandon Katz breaks it down.
Total TV: Why Breaking Down Streaming And Linear Silos Is Finally Starting To Happen
Our newest Special Report examines Total TV, an emerging strategy that's reshaping how broadcasters manage and monetize their ad inventory across linear and streaming platforms.
Hot List: The Blowout
The Eagles dominated the Super Bowl in a blowout victory, while Tubi impressed with its 4K broadcast, the commercials received mixed reviews, and industry experts explored various media trends and insights.
Fox Launches A Streaming App, Dončić And RSN Troubles
Is the vibe shift responsible for Fox finally launching a streaming app? Or something else that starts with “V”? Plus why the NBA needs to start treating fans better.
The FCC Should Support Public Media, Not Undermine It
At its core, this investigation is not about sponsorships or underwriting rules. It is about power—the power to intimidate, destabilize, and ultimately silence voices that provide a public service free from the dictates of profit or political agendas.
Surprise! Disney’s Bob Iger Calls Linear Networks An Asset
“We are programming them and funding them at levels that give us the ability to enhance our television business,” the CEO said.
Amazon Vs. Netflix: The Battle For Hollywood’s Biggest Hits
Amazon is aggressively expanding its movie catalog, securing new licensing deals, and investing in original films as it prepares to battle Netflix for movie library supremacy.
What Happens In CTV: What To Expect In 2025
Six top industry thought leaders: Terry Kawaja, Stu Schwartzapfel, Tony Marlow, Mike Brooks, Evan Shapiro and Alan Wolk share their thoughts on what to expect in the year ahead in the video series sponsored by LG Ad Solutions.
Nielsen And Paramount Global Bury The Hatchet, Agree To Long-Term Measurement Deal
“Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos,” said Nielsen CEO Karthik Rao
Hot List: All for a Game
Featuring coverage on Measurement, Local, and fresh Super Bowl Insights.
How Netflix Rules Main Street As Well As Wall Street
Netflix was not only the most-watched among the streaming platforms, but it also ranked highest for overall experience, content appeals and ad experience.
Measurement Is A Lot Like Politics, The Oscars And The Future Of Film
Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.
Too Much Drama? Why Streaming’s Top Genre May Be Overloaded
Streaming services lean heavily on dramas for their content libraries. But maybe too heavily—other genres may yield better retention and acquisition rates.