Featuring coverage on Measurement, Local, and fresh Super Bowl Insights.

Netflix was not only the most-watched among the streaming platforms, but it also ranked highest for overall experience, content appeals and ad experience.

Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.

Streaming services lean heavily on dramas for their content libraries. But maybe too heavily—other genres may yield better retention and acquisition rates.

For Nielsen, the challenge is not just to innovate but to rebuild trust in an industry that increasingly views it as a relic of the past.

In the last of the Innovator Spotlight pieces from our Special Report on Contextual Targeting, KERV’s Gary Mittman discusses how KERV is transforming contextual targeting through cutting-edge AI and polygon-based object recognition.

Network provides high-octane programming as distributors build skinny sports packages 

Pluto TV is diversifying its channel offerings by adding Revry, the global LGBTQ+ streaming network, at a time when many services are cutting back.

TVREV Originals from Hanlon, Lafayette, Cassillo and Wolk.

Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.

“In joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman. 

The fast-disappearing local forecast - a lament for TV meteorologists and community connection.

In this Innovator Spotlight from our Special Report on Contextual Targeting, Anoki’s Raghu Kodige discusses the buzz behind multimodal AI.

The Fox News show jumped up from No. 12 the previous week, capturing a 0.84% viewership share, per Inscape’s TV analysis for Jan. 13-19.

TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.

Download Teads’ Tech Themes 2025 to explore five key trends reshaping advertising strategies, with insights on navigating CTV, AI, shoppable formats, and contextual targeting.

MySports is a sports-oriented vMVPD skinny bundle, not a dedicated sports app and why that’s a good thing. Plus RedNote is all the rage but TikTok’s probably not going anywhere.

For local TV stations, Universal Ads presents a huge challenge - but perhaps also an opportunity.

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

But football still captured the most linear TV watch-time for Jan. 6-12, per Inscape.