A new study from LG Ad Solutions and iSpot highlights the impact just shifting a small part of your budget from linear to CTV can make.

In this Innovator Spotlight from our Special Report on Contextual Targeting, Wurl’s Peter Crofut explains the value of emotional targeting.

TVREV Originals from Hanlon, Lafayette and Wolk.

The US Supreme Court looks likely to uphold the TikTok ban. We look at who some of the winners and losers might be.

Why Disney’s Fubo deal is likely the final nail in Venu’s coffin, How Meta’s Trump-pleasing privacy policies should benefit TV’s new SMB play.

Satellite companies tell judge antitrust issues should continue to be litigated

RUN3TV is more than a technological advancement; it’s a paradigm shift in what it means to be a broadcaster in the digital age.

Multiple college football bowl games make Inscape’s ranking of most-watched TV programming for Dec. 30 through Jan. 5, but none could beat the NFL.

Inscape, Vizio’s smart TV data company, said it expanded its agreement with TVision, which focuses on measuring viewer engagement, enabling the companies to examine personified cross-platform viewing behavior, including co-viewing.

Rounding up 2024 with TVREV originals.

Our 2025 Fearless Predictions. Everything from YouTube to rebellious marketing managers to the contextual revolution.

The 6th Circuit Court of Appeals struck down the FCC’s net neutrality rules today. Our quick take on what to expect.

In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.

Protected by Mediaocean’s Asaf Greiner explains how improvements in ad verification create opportunities for growth.

The Times TV Critic is dismayed by the arrival of what he calls “Mid TV.” But are greedy executives to blame or just mainstream tastes?

You’ve got two weeks off. Our TVREV Thought Leaders Circle members have suggestions.

As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.

NFL and college football dominated, while the Paris Olympics won the bronze medal for 2024’s TV watch-time, per Inscape.

ESPN is pulling out all the stops for the new 12-team College Football Playoff with enhanced production, big-name talent, and cross-network collaboration to drive ratings and engagement.

Wrapping up the year with a final plea for cooperation and coordination. Plus how we did with our 2024 predictions.