In the first piece slated for our Marconi newsletter, Christian Knaebel looks at the effect tariffs will have on the TV industry in Europe and offers some thoughts on how to deal with them.

Streaming at work? Sure. Sharing passwords? I don’t know you that well

Streaming had a 43.5% share , up from 42.6 in January. Broadcast and cable combined for a 44.4% share in February.

AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?

People are increasingly using social media for how-tos and DIYs — including around food & drink, which used to be the domain of Food Network.

As media slides into medieval disarray there’s hope that a new renaissance is on the horizon.

If baseball is serious about growing its audience, especially among younger fans, it must overhaul its television and streaming policies to make it easier — not harder — for people to watch their favorite teams.

Pay TV is recovering through persistence, but new disruptions keep reshaping the ride… PLUS: 2 free reports and 15 originals

Jonathan Verk lays out the new rules for marketing FAST channels, relying on algorithms and social media to make discoverability easier.

How the Wall Street Journal Editorial Board has become the voice of the anti-MAGA center… and what that means for the media industry writ large.

The Movie Issue: Why movies and movie theaters are in so much trouble, plus the fallout from Hulu’s Oscar screw-ups.

A new report from Tatari and Morning Brew shows how TV is moving way beyond brand building to become a true performance marketing vehicle.

Viewership was low in Monterey-Salinas and other West Coast markets

The transition to ATSC 3.0 may be inevitable, but it should not come at the expense of consumer choice and accessibility.

This excerpt from our TVREV Special Report looks at how the divide between linear and streaming his holding TV ad sales back..and what you can do about it.

We sat down with OKAST CEO Cédric Monnier to get his take on the FAST landscape.

TripleLift’s bold new report, written by Mike Shields, looks at what happens to television if a DTC pharma advertising ban goes into effect.

‘By broadening their CTV targets, marketers can reach lighter category and brand users who don’t fall into traditionally targeted segments but who represent significant growth potential,’ Samsung Ads report says

We asked our TVREV Thought Leaders Circle members what they thought would need to happen in order to make shoppable TV take off. Their unexpected responses may surprise you.

12 TVREV originals this week from analysts who tell it like it is.