The rapidly shrinking length of TV seasons is creating issues for media companies, impacting everything from retention to syndication. A look at how to handle this dilemma.

Retail Media ad growth may slow, but it's still booming with over $50 billion in projected 2024 revenue.

It’s time to ask why viewers can’t simply pay for what many want: a bundle comprised of just OTA broadcast TV networks and local stations/diginets — reasonably priced and easy to access via streaming.

Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.

Sports, led by college football, take the top five spots on Inscape’s ranking of most-watched TV programs for August 26 through September 1.

The latest from TVREV, and our new political report comes out soon.

VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.

A look into three of the biggest topics you need to keep an eye on to stay ahead of what's going on in the business this fall.

Mike Shields takes on the People vs. Google in his latest column for TVREV.

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

Paramount's potential sale of a group of major-market independent stations poses pressing questions as to the future of local broadcasting.

Starting 5 is yet another smart play by Netflix to get into the sports conversation consistently without breaking the bank.

Combined across all networks, coverage of the Democratic National Convention accounted for nearly 5% of all minutes watched on TV Aug. 19-25, per Inscape. 

iSpot data shows that this year's Big Ten and SEC could combine for over 57% (or more) of this year's college football viewing... which has some larger ramifications for the sport.

Teads' Natalie Bastian discusses the latest trends in CTV advertising with Scope3's Brian O'Kelley in our latest Thought Leaders Circle video.

Netflix boasts impressive ad sales growth, but some industry insiders remain skeptical about the audience. Meanwhile, Fubo's legal victory may have given Venu an easy way to bail on the ill-conceived service.

Target's ad network, Roundel, is booming thanks to its popular Target Circle membership.

The answer is a complex blend of station-brand-loyal older viewers, rural audiences, and a disparate smattering of genre-defying younger cohorts who don’t really “watch television” at all.

How successful franchises create cross-pollinating funnels of viewer interest, driving renewed engagement with older installments at a low cost.

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.