The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.

Netflix’s round trip voyage—from licensing to originals and back again, is a good window into how the streaming business model keeps shifting. But is this latest move a good one? Brandon Katz has the goods.

The NFL is happy to add Christmas to a growing holiday season slate — but the lingering question is what is “too much” football on TV?

The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.

NBCU is doubling down on contextual and shoppable, the years two biggest trends. But will they stick? Meanwhile, Dish and Direct are looking at how to ditch broadcast. But can they?

Magnite's Ryan Kenney delves into the role of CTV in political advertising , with an emphasis on its brand safety, targeting and local advertising capabilities.

The newly proposed sports-centric vMVPD joint venture between Disney/ESPN, Fox and Warner Bros. Discovery poses some very real existential issues for local broadcasters - especially those with network affiliations.

CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.

A new report says Gen Z is watching less TV and more social media. Should streamers be worried? Mike Shields unpacks.

Inscape’s Q4 2023 TV Market Trends report reveals the latest insights around consumer media behavior.

While much of the media seems to have handed Netflix the streaming crown, IP properties and a focus on quality might soon alter that perception.

Men’s college basketball grew its TV viewership share week-over-week, while The Players propelled PGA into second place, per Inscape.

TVREV will be hosting the much anticipated Global FAST and AVOD Summit at MIPTV this year. As if you needed another reason to head to Cannes.

In our latest TVREV Hot Takes, we ask our Thought Leaders Circle members what to keep an eye on during Upfront/Newfront season. The answers may surprise you.

In a new guest column, Mike Shields looks at he MFA (Made For Advertising) scandal and who is to blame.

The latest cord cutting numbers reveal that hybrid viewing is here for a while longer…which is why a new deal between Mediaocean and Magnite makes so much sense.

Kirby Grines, Founder & CEO at 43Twenty, delves into the power of linear as a content discovery mechanism, and how it still holds an exciting future in streaming TV.

Local TV news hubs strive to bring disparate station streams into a curated destination-worthy experience. We talk with the first (and largest) to do it.

The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

What Samsung’s latest report on FASTs told them about why viewers keep coming back to FAST services and why great stories still matter.