How IRIS TV’s new deal library is making it easier than ever to place contextual buys on streaming TV and how that’s changing the way the industry looks at contextual.

Mediaocean’s Grant Parker looks at the “media-creative” gap and why brands need to better integrate social video and CTV.

In this interview from CES 2024, Madhive CMO Jeff Fagel explains its point of view on Local TV, and that “there’s no such thing as national anymore.”

Data from Madhive shows how CTV political advertising is already off and running in 2024.

There’s a good reason Netflix is moving towards more mainstream content and what VIZIO’s very good Q4 tells us about the direction of the TV OS Wars.

In this interview from CES 2024, Geoff Clark, CEO at acTVe FAST Channels, talks about how the FAST ecosystem has evolved over the years and where we are headed.

There is a major opportunity to creatively reinvent what local station streaming can more broadly offer viewers, far beyond today's repurposed made-for-TV newscasts.

NBA grew its viewership share week-over-week but couldn’t get the jump on men’s college basketball games, per Inscape.

Streaming services need to weight the popularity of a new series with their potential impact on the bottom line. Brandon Katz unpacks what content teams need to consider.

CCR Media’s Ben Saboe and Zach Frost share key trends in local TV and its intersection with sports media moving into the streaming era and beyond.

Why streaming prices will continue to shoot up, especially for the ad-free product and how the TV industy can capitalize on Google’s “woke” AI fiasco.

Founder of Cunningham Tech Consulting Scott Cunningham predicts how, with the desecration of cookies in 2024, local TV and advertising will have to evolve.

LG Ad Solutions’ new report uncovers U.S. consumer perceptions around “shoppable” TV advertisements一such as scannable QR-enhanced ads 一as well as subsequent purchasing behavior after seeing TV ads.

Local TV station FAST channels have an ad monetization problem; here are some possible ways to fix it.

In this interview from CES 2024, President of XR Extreme Research Jo Kinsella shares how it’s going to change the industry with creative metadata

Fueled by the Daytona 500, NASCAR Cup Series captured a 1.14% viewership share for Feb. 19-25, per Inscape.

Can a Middle Eastern media company called Yango Play be the path forward for America’s media giants? Brandon Katz explains why.

OrkaTV Founder and CEO Mike Woods talks about “the three horsemen of the streaming apocalypse”, and why local TV and the future of streaming are a perfect match.

What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.

College Football Playoff changes could be the move that finally eats the sport alive.