The Future Of Television. Dissected Daily.
Amazon Prime's Pivot: From Art House Hits to Mainstream Magnets
A look at how Amazon’s shift to a mainstream content strategy left it well positioned for the transition to an ad-supported model.
How Truthset is Bringing Transparency and Accountability to Ad-Tech
Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.
Price Hikes, Bundles and Syndication: Streaming Reacts To Its New Reality
Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.
Basketball Up, But NFL Still Leads for TV Watch-Time
The NFL conference championships captured a 7.99% viewership share last week, per Inscape.
Netflix Pins Down YouTube’s No. 1 Sports Franchise, the WWE
The biggest part of Neflix’s new rights deal with the WWE is how popular wrestling is on YouTube, and how that may be a huge boost to Netflix’s subscriber (and ad) base.
NFL Playoffs Scored a 16% Viewership Share on TV Last Week
“Postseason NFL Countdown” also enjoyed a boost in watch-time for Jan. 15-21, according to Inscape data.
Prime Video Sees Increase in Earned Media Value Thanks to NFL
It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.
NFL Playoffs Dominate Weekend TV Watch-Time
The NFL Playoffs captured a 33.62% viewership share across Saturday and Sunday, according to Inscape data.
TV By the Numbers: CFP National Championship, NFL’s Wild Card Weekend
A look at the most-watched programming for January 8-14, with insights from Inscape.
Can Hulu Integration Help Disney Get Its Magic Back?
Disney’+s diminishing Demand Share is one of the many problems the streamer faces. Can Hulu help them get their mojo back?
iSpot Introduces New Metrics To Take On Streaming Ad Challenges
iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.
Golden Globes Crack Top 15 Most-Watched TV Programs Last Week
Meanwhile the football action continues, with NFL and college bowl games combined capturing over 14% of all minutes watched Jan. 1-7.
Hot List: 2024 Is Gonna Be Sick! Starting With CES
This week’s TVREV highlights, and more news across the industry.
Bowl-A-Palooza: Football’s Domination of TV Viewership Last Week
Between the NFL and college bowl games, football captured nearly 20% of all minutes watched on live TV last week, per Inscape.
Once More Into The Breach: Our Fearless Predictions For 2024
Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.
The Year Behind: How Our 2023 Fearless Predictions Panned Out
How did our 2023 predictions pan out? Alan Wolk takes a quick look back.
Finale Episodes Propel ‘The Voice’ into Top Ten Most-Watched TV Programs
Plus a look at the top holiday movies by watch-time on Christmas Eve, with data from Inscape.
Saturday Games Score for NFL Weekly TV Watch-Time
The NFL increased its viewership share from 7.60% to 9.25% week-over-week, per recent Inscape data
These Were The Most Popular Songs On TV This Year (And The Shows That Aired Them)
Tunefind ranks the top songs from TV shows viewers sought out most this year, and the shows that aired them.
Peacock, Netflix See Gains in Earned Media Value
With insights from CreatorIQ’s latest analysis of music and video streaming services.