
The Future Of Television. Dissected Daily.
Leveraging The Creator Economy For Enhanced E-Commerce Experiences
A discussion on how tools like AiBUY are reshaping influencer marketing and consumer shopping experiences.
What Is Qonsent And What Problems Is It Solving?
Qonsent’s Jesse Redniss discusses why data privacy is such a huge concern and what his company is doing to make things right.
This Is Not Your Grandmother's TV. LG's Tony Marlow On How CTV Is Transforming TV Advertising
LG Ad Solutions CMO Tony Marlow discusses the transformative impact that Connected TV (CTV) is having on television advertising.
The Future Is Shoppable: How Overlays And 'Shoppertainment' Are Transforming Video Engagement
The two latest videos from our discussion with Evan Shapiro and AiBUY’s Randy Bapst and Dalaney Thompson on the growth of “shoppertainment” and the growing buzz around shoppable video.
How The IRIS_ID Is Helping To Solve TV's Metadata Problem
IRIS.TV CEO Field Garthwaite explains the thinking behind the IRIS_ID and the critical problems that it is helping to solve for.
Why Shoppable Media Is The Next Evolution Of Retail Media
AiBUY’s shoppable overlay is on display in these two videos featuring Evan Shapiro and Alan Wolk talking with the AiBUY team about the future of shoppable media.
Hayley Diamond On How Publicis Views CTV
Publicis’ Hayley Diamond, explains why everyone is now "digital" and the importance of getting close to the source.
LG Ads' Esther Maguire On Enabling Creativity In TV Advertising
LG Ad Solutions’ Esther Maguire explores the importance of creativity in advertising, and the potential of branded content and interactive ad units.
Teads' Natalie Bastian On How Brands Are Making Use Of CTV Data
Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.
iSpot's Sean Muller On The Importance of Measuring Unique Audiences On CTV
iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”
LG's Tony Marlow On Why Ad-Supported TV Has Proven To Be An Enduring Model
LG Ad Solutions' CMO Tony Marlow talks about the history of ad-supported TV, its comeback during the pandemic, and why it has proven to be such an enduring and popular model.
How Mediaocean's TV iQ Helps Brands Find Audiences In A Converged Media Landscape
How Mediaocean’s TV iQ helps advertisers find the audiences they are looking for across today's converged media landscape.
Beauty Co-Lab’s Georgina Thomson On How CTV Works Across The Entire Advertising Funnel
Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.
Decoding Europe's CTV Revolution: Insights from LG Ad Solutions' Ed Wale
How is the streaming revolution playing out in Europe and how can brands be a part of it? LG Ad Solutions’ Ed Wale offers insights from the front lines.
Using Weather Data For Better CTV Targeting
The Weather Company’s CEO Sheri Bachstein discusses the ways in which weather data can be used to better target CTV advertising in our new series from Cannes, “CTV By The Sea”
How Do Ads Get Delivered In The New Age Of Streaming? Ryan Kenney From Magnite Explains It To A Teenager
We met with Ryan Kenny from Magnite, and he opened my eyes to how much streaming is impacting the advertising industry, and how Magnite is taking advantage of streaming, data, and artificial intelligence to bring video ads to TV.
How Cadent's New SSP Helps Reduce The "Ad Tax"
Cadent’s Tony Yi explains how their new Aperture MX SSP helps to eliminate the dreaded “ad tax.”
How Can Streaming Content Get Organized? Field Garthwaite, Founder and CEO of IRIS.TV Explains it to a Teenager
Field Garthwaite of IRIS.TV explains the IRIS ID to Rio
How Media And Entertainment Companies Use FASTs To Drive Tune-In
VIZIO’s Travis Hockersmith on how media companies are making good use of the FASTs to drive tune-in.
Magnite’s Paige Bilins On The Lack Of Transparency In Streaming
In this video from our FAST report, Magnite’s Paige Bilins explains why lack of transparency is such an issue and how to solve for it.