Why WBD’s purchase of Paramount might serve to make them even more churn-proof and why Amazon’s decision to bail out Diamond Sports might reverberate throughout the industry.

Amazon suddenly has eyes on investing in Diamond Sports — something that actually makes too much sense.

The league’s inaugural competition netted a 1.16% viewership share for the week, behind only the NFL, per Inscape data.

Both NBA and men’s college basketball saw week-over-week increases in viewership share, per Inscape.

As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.

The first week of NBA games captured 1.78% of watch-time, behind football and baseball but ahead of everything else on TV.

The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.

If ESPN takes investments from its top league partners, it has ripple effects.

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.

It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.

While NBA and the PGA Championship took top spots for TV watch-time last week, college softball jumped into the ranking at No. 10, per Inscape data.

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

Inscape data for May 1-7 reveals that viewers were favoring sports programming.

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape.

NBA games captured 4.50% of all live, linear minutes watched April 24-30, per Inscape.

Plus some viewership insights on the now-canceled Tucker Carlson Tonight, via Inscape.

Post-season NBA led Inscape’s ranking of most-watched TV programs, with games scoring nearly 4% of all minutes watched last week.

With uncertainty swirling around Bally Sports RSNs, as many as 42 U.S. teams are potentially affected — and none more than MLB clubs that are about to start the 2023 season.

The world of sports TV rights has been one long escalator up, but it may finally be ending, as broadcast and cable audiences keep shrinking and regional sports networks collapse. Can streaming truly pick up the slack, at a reasonable price? The answer has big implications for the leagues, teams, players and fans.