NBA Playoffs Top Mage’s Kentucky Derby Win

Data & MeasurementSports
Written By Jessika Walsten

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

The Kentucky Derby, which saw three-year-old Mage win the crown, came in second with 5.44% of all live, linear minutes watched that day.

Split coverage of another crowning, the Coronation of King Charles III, nabbed the No. 4, 5, 6, 8 and 9 spots. The NBC News Special: The Coronation of King Charles III was the most viewed coronation program, taking No. 4 with 1.84% of watch-time for the day. CNN’s broadcast followed (1.77%), then ABC’s (1.65%), Fox News (1.31%) and CBS (1.16%). 

Across the whole weekend (May 6-7), NBA stayed on top at 5.50% with the derby taking a distant second at 2.71% of minutes watched. NBC’s coronation coverage dropped to No. 10 for watch-time (0.91%) across the weekend.

Find out more about the weekend’s program rankings below:

The most watched programs on TV May 6-7, 2023, according to Inscape.

Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Jessika Walsten

Jessika serves as managing editor for TVREV, overseeing the website, newsletters, video production and social media. She joined TVREV from Broadcasting & Cable and Multichannel News, where she spent nearly a decade in various editorial roles. She also helped launch the NextTV brand. She is passionate about the media and entertainment space, especially the intersection of technology and entertainment.

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