DIsney’s ESPN deal with gambling company Penn Entertainment marks a big change in strategy that likely will be copied across Hollywood. . But this deal won’t be enough to fix what ails Disney or ESPN, so expect more tie-ups to come.

Netflix is hoping that Barbie director Greta Gerwig can work her own magic in Narnia. Here’s why that may be a bigger hurdle than it seems.

The Pac-12 was effectively killed off last week… by TV.

The 2023 Hall of Fame game kicked off the NFL preseason on Aug. 3 and garnered enough viewership to make it into the top ten programs last week, per Inscape.

A look at how FAST services are incorporating both linear and VOD content to expand their offerings and appeal to a wider range of viewers.

LG Ad Solutions' CMO Tony Marlow talks about the history of ad-supported TV, its comeback during the pandemic, and why it has proven to be such an enduring and popular model.

A deep dive into Barbie’s strategic play with music, and how future films, TV, and brands can follow suit according to Songtradr.

A new survey indicated viewers might be amenable to ad-supported subscription services and what WBD is doing right.

How Mediaocean’s TV iQ helps advertisers find the audiences they are looking for across today's converged media landscape.

‘Barbie’ may be big for Warner Bros. Discovery, but plenty of questions remain after its Q2 earnings. Analysts gave the company credit for major progress on its mountain of debt, but sustainability is still far in the future.

Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.

Smart TV home screens are becoming prime real estate for advertisers looking to capture viewer attention at the moment they turn on their TVs and start their content discovery journey.

Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.

How is the streaming revolution playing out in Europe and how can brands be a part of it? LG Ad Solutions’ Ed Wale offers insights from the front lines.

Games captured 1.17% of all live, linear minutes watched last week, per Inscape.

Why Netflix’s early decision to expand internationally leaves them in excellent position versus their competitors during the writers and actors strikes.

Discovery’s primetime household TV ad impressions during Shark Week increased 11% year-over-year, per iSpot

The Weather Company’s CEO Sheri Bachstein discusses the ways in which weather data can be used to better target CTV advertising in our new series from Cannes, “CTV By The Sea”

A look at how streaming impacts the film industry, for better and for worse, and why Netflix is over its deal with Microsoft.

We met with Mark Myers who explained how iSpot measures TV ads and helps brands succeed with advertising on TV and streaming.