The Future Of Television. Dissected Daily.
With TV A Mess, Should Hollywood Be Making More Games?
Strike-stifled studios should be thinking about how to build entertainment far beyond their broken TV and movie business models. The game industry is showing what may be possible as it evolves to a new subscription- and franchise-driven future.
Barbenheimer is Blowing Up
How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.
Netflix's Winning Strategies: Hits, Franchises, and International Appeal
A look at how Netflix’s data-driven content strategy has resulted in hits from a broad array of genres.
Big Questions For Any ESPN ‘Strategic Partner’
If ESPN takes investments from its top league partners, it has ripple effects.
Summer Sports Score for TV Watch-Time
The Open Championship, MLB and Women’s World Cup were three of the top ten most-watched programs on TV last week, per Inscape.
How Do Ads Get Delivered In The New Age Of Streaming? Ryan Kenney From Magnite Explains It To A Teenager
We met with Ryan Kenny from Magnite, and he opened my eyes to how much streaming is impacting the advertising industry, and how Magnite is taking advantage of streaming, data, and artificial intelligence to bring video ads to TV.
How Cadent's New SSP Helps Reduce The "Ad Tax"
Cadent’s Tony Yi explains how their new Aperture MX SSP helps to eliminate the dreaded “ad tax.”
TV Everywhere: The Streaming Revolution That Could Have Been
Would TV Everywhere apps have saved the industry from the mess it’s in today?
How Can Streaming Content Get Organized? Field Garthwaite, Founder and CEO of IRIS.TV Explains it to a Teenager
Field Garthwaite of IRIS.TV explains the IRIS ID to Rio
Netflix’s Murky Q2 Numbers, Local Broadcasters Push Back On vMVPDS
Netflix’s lack of clarity around its latest earnings numbers has Wall Street worried. Local broadcasters demand their fair share of retrans fees from vMVPDs.
Netflix Big Revenue Moves Start To Pay Off, But Time Still Needed
Investors beat up Netflix’s latest earnings announcement, sending shares down 11%. But even with less-than-expected revenues in the quarter, the streaming giant signaled that its big money-generating moves are already beginning to pay off.
How Ted Lasso Got Viewers Around The World To “Believe” In Apple TV+
Ted Lasso’s success with audiences across the globe has pushed Apple TV+ into third place worldwide. Can the streak continue?
ACC’s CW Deal Underlines RSNs’ Diminishing Importance
Diamond Sports pushed the ACC to a better option with the CW, and many other teams and leagues/conferences could follow suit.
Wimbledon’s Grand Slam: TV By the Numbers
The tennis championships gained steam week-over-week, capturing 1.79% of all live, linear minutes watched, per Inscape.
How Do Local Networks and Businesses Utilize Streaming? Spencer Potts Of Madhive Explains It To Teenagers
Spencer Potts, Madhive CEO explains how the company works to Jay Fagel and Rio Damata
iSpot First-Half Report Reveals TV Shifts Already In Progress
iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.
FAST Men: The Evolution Of TV Ad Buying
OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.
FASTs Crash The Emmys, Roku Goes Shopping
Why the Emmy only highlight the industry’s urgent need to make more mainstream content + what not to do now that shoppable TV is becoming a thing.
A Strike-Filled Summer Looms Over Hollywood As Iger Goes Deal Hunting
Leadership of SAG-AFTRA, the actors union, announce Thursday that they’re going on strike against Disney and other Hollywood media companies. Impacts could be felt immediately.
What Do Cookies Have To Do With TV? Truthset’s Chip Russo Explains It to a Teenager
After the Truthset panel, We met with Chip Russo, the President and Chief Revenue Officer at Truthset, on the Experian yacht, and he explained to us what his company does, how they work, and about… cookies?