MLB All-Star audiences grew for a third straight year as the Midsummer Classic keeps fans engaged yet again.

I got the chance to interview Amber Morris of Songtradr at a VaynerX event, and got to talk about how sound is used in advertising.

Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.

Per Inscape, the 2023 tournament scored 1.70% of all live, linear minutes watched July 3-9.

A drone show put on by LG Ad Solutions and Kargo really did break through the clutter while promoting the power of CTV.

Talking to Adam Bergman in the VIZIO suite at Cannes about TV advertising and his job.

Why Andy Jassy’s not wrong to question Amazon’s content spend and our TVREV take on Threads vs Twitter.

The Dick Wolf stalwart frequents the top of Inscape’s viewership ranking, but hasn’t made it to first place this year until now.

The continued impact of carriage fees, streaming ad budgets, FAST channels vs FAST services and LinkedIn vs Twitter.

Is the television industry sleeping on the Star Trek franchise? New data offers a very rational clue.

WBD is adding a live CNN feed to Max…overseas. Why they can’t do that in the US and why Roku and Paramount’s motorsports deal looks like the future of live sports on the FASTs.

The men’s college world series led in watch-time last week with MLB a close second, per Inscape.

Our take on Cannes, the messy optics and how to sound like you know what you’re talking about when you talk about AI.

Spider-Man’s popularity is booming, which spells great things for Sony, in particular.

As streaming services merge, their recommendation engines need to expand their horizons as well. Brandon Katz explains why.

The four-day golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.

Orka.TV’s Jonathan Moffie explains why TV out-of-home is TV and not digital and why the industry needs to regard it as such.

While the big FAST services look for ways to differentiate themselves, generative AI promises to provide a superior experience for everyone involved.

Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.

Franchise IP comes in all different shapes and sizes, as Paramount Global can attest to.