Six of the top ten most-watched programs on TV were sports-related, per Inscape data.

Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.

In this video, CCR media executives explain what exactly media monitoring is, what makes them the gold standard, and how it impacts so many areas of the TV industry.

Why getting rid of Chris Licht doesn’t really solve any of CNN’s meta issues and why Google and Meta should be very afraid of an ad-supported Amazon Prime.

Televisa Univision’s Brian Lin explains how contextual targeting is key to reaching previously underserved Hispanic audiences.

A recent case study from VIZIO underscores how geo-targeted CTV advertising, combined with multi-device retargeting, can significantly enhance regional brand engagement

Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.

As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.

Meanwhile — and to no one’s surprise — sports continue to dominate much of last week’s live TV viewership, per Inscape.

Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.

An explainer guide to the issues fueling the WGA strike.

How Apple TV+ managed to carve out its own unique lane (sort of like Richmond) and unpacking the real issues behind Diamond’s RSN failure.

From a presentation I did at SportsPro’s OTT Summit this March, it’s a good overview of the FAST ecosystem.

The unexpected success of the fourth installment of the John Wick franchise turns Hollywood’s conventional wisdom on its head.

TVREV’s Thought Leaders offer their takes on how AI is going to affect the television industry.

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.

WBD networks accounted for 12 of the top 50 networks ranked by watch-time from Jan. 1, 2023 through May 14, 2023. That’s more than any other parent company, according to data from Inscape.

Why Max is not actually a bad name and why the app is likely to be on most people’s must-have list + who Netflix needs to pay attention to as they crack down on password sharing.

The company’s new Commercial Feed+ dataset promises comprehensive ad reporting across linear and streaming.

Madhive Chief Revenue Officer Jon Kaplan talks to TVREV about his reasons for joining the company and what parallels he sees between the early years in programmatic advertising and where we’re at with connected TV now.