Looking at where Seinfeld viewers are coming from, and where they’re headed next, offers interesting insights on whether it’s a good fit for Max.

It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.

While NBA and the PGA Championship took top spots for TV watch-time last week, college softball jumped into the ranking at No. 10, per Inscape data.

In our latest Thought Leaders Circle piece, Samsung’s Cathy Oh and Marriott’s Annie Granatstein discuss the thinking behind Marriott’s new branded content series on Samsung TV Plus.

Twitter is facing many problems, but the more existential one of why it exists may be the most pressing.

Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

Healthcare marketing pro Britt Travis on why she’s excited about data transparency for smarter ad targeting and how tech like the IRIS_ID helps boost ad campaign effectiveness.

Streaming brings changes to the television industry that no amount of protesting can remedy, WBD gets streaming into the black but CNN remains a problem.

Incremental reach will be a hot topic during upfronts, and one recent iSpot study found some encouraging signs there for Fubo.

Parrot Analytics’ Brandon Katz looks at why, in the race for subscribers, some streamers are just more original than others.

Inscape data for May 1-7 reveals that viewers were favoring sports programming.

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape.

Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.

Data-driven branded content makes a splash at this year’s Newfronts, but is the splash BlueSky is making actually sustainable?

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

The economics of the streaming industry masks many of the real issues behind the WGA strike.

New data from Parrot Analytics reveals some surprising generational differences between superhero movies.

NBA games captured 4.50% of all live, linear minutes watched April 24-30, per Inscape.

In this latest video from our special report on FASTs and advertising, LG’s Tony Marlow explains the advantages of their “direct to glass” solution.