The Future Of Television. Dissected Daily.
Itโs Happening: How The JIC Is Helping The Industry Prepare For Its Inevitable Streaming Shift
As the industry looks to transition to streaming, the JIC is helping to create some sorely needed consistency.
The Stanification Of Discourse. How Online Obsession Influences Modern Politics
Is online โStanโ culture responsible for the lack of nuance in our political dialog? Or did social media make it inevitable?
Roku Loves Instacart (But Not Wall Street), Pluto TV Loves The Tonys
Why Rokuโs Wall Street troubles continue despite notable subscriber growth and how Paramount continues to spin the Pluto TV flywheel.
Data: Fox Newsโ Post-Tucker Carlson Reality
Fox News may have its Tucker Carlson replacement already, if you start looking at the data.
Cable News Is Still A Dying Business
Cable news may have captured headlines this week but the long-term prognosis is grim.
Big Mouth's Historical Revenue Contribution to Netflix
Parrot Analyticsโ Brandon Katz shows how the beloved animated sitcom became a revenue powerhouse.
NBA Dunks For TV Watch-Time, NHL Skates Into Second
Plus some viewership insights on the now-canceled Tucker Carlson Tonight, via Inscape.
FAST 2.0: The Next Iteration
The six key facets of FAST 2.0, the next evolution of the FAST ecosystem.
Fox News, CNN And The Future Of Cable News, Netflixโs Password Sharing Crackdown Dilemma
The future of cable news is streaming. We examine what that might look like, while offering Netflix some tips on handling their upcoming password sharing crackdown.
Upfronts Survey Indicates TV Spend Isnโt Going Anywhere
A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts โ which seem to indicate spending will be just fine.
Acquisition Versus Retention Value (As Told By Succession)
As streaming grows, a content mix that drives retention + acquisition is key as seen through the lens of Maxโs Succession.
๐ง๐ต๐ฟ๐ฒ๐ฒ ๐ ๐๐๐๐ฒ๐ฟ๐ถ๐ฒ๐ ๐ข๐ณ ๐ง๐ต๐ฒ ๐ง๐ฒ๐น๐ฒ๐๐ถ๐๐ถ๐ผ๐ป ๐๐ป๐ฑ๐๐๐๐ฟ๐ ๐๐ ๐ฝ๐น๐ฎ๐ถ๐ป๐ฒ๐ฑ
We explain some things that seem to be baffling people at NAB, Possible and MIP this week.
Busting The โFAST Channelsโ Myth
โStanding Upโ a FAST channel is easyโฆ if youโre a big media company. For everyone else, the reality is a lot different.
College Hoops May Be Done, But the NBA Is Just Getting Started
Post-season NBA led Inscapeโs ranking of most-watched TV programs, with games scoring nearly 4% of all minutes watched last week.
How Media And Entertainment Companies Use FASTs To Drive Tune-In
VIZIOโs Travis Hockersmith on how media companies are making good use of the FASTs to drive tune-in.
Context Matters: How GumGumโs Verity Can Help Ensure Adult Ads Donโt Wind Up On Kids TV
GumGum's CTO explains how they are working with IRIS.TV to prevent adult ads being shown on children's streaming content by analyzing and enriching video-level data.
HBO Goes Full Max, Google Launches New TVOS Interface
Why HBO was smart to drop the HBO name from Max and the real news behind Googleโs TV OS update.
YouTubeโs Sunday Ticket Structure A Touchdownโฆ For YouTube
YouTubeโs pricing around NFL Sunday Ticket is a savvy bet that fans will sign up, even if it means completely changing TV providers.
Golf Putts Into First Place For Recent Live TV Viewership
The 2023 Masters Tournament and related coverage scored over 4% of all watch-time during the week of April 3-9, placing it solidly in first place for the program ranking, per data from Inscape.
The Masters Scores More With Viewers In 2023
This yearโs Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year