How Mediaocean’s TV iQ helps advertisers find the audiences they are looking for across today's converged media landscape.

‘Barbie’ may be big for Warner Bros. Discovery, but plenty of questions remain after its Q2 earnings. Analysts gave the company credit for major progress on its mountain of debt, but sustainability is still far in the future.

Beauty Co-Lab's Georgina Thomson discusses how the addition of data makes CTV the most versatile tool in her arsenal.

Smart TV home screens are becoming prime real estate for advertisers looking to capture viewer attention at the moment they turn on their TVs and start their content discovery journey.

Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.

How is the streaming revolution playing out in Europe and how can brands be a part of it? LG Ad Solutions’ Ed Wale offers insights from the front lines.

Games captured 1.17% of all live, linear minutes watched last week, per Inscape.

Why Netflix’s early decision to expand internationally leaves them in excellent position versus their competitors during the writers and actors strikes.

Discovery’s primetime household TV ad impressions during Shark Week increased 11% year-over-year, per iSpot

The Weather Company’s CEO Sheri Bachstein discusses the ways in which weather data can be used to better target CTV advertising in our new series from Cannes, “CTV By The Sea”

A look at how streaming impacts the film industry, for better and for worse, and why Netflix is over its deal with Microsoft.

We met with Mark Myers who explained how iSpot measures TV ads and helps brands succeed with advertising on TV and streaming.

Strike-stifled studios should be thinking about how to build entertainment far beyond their broken TV and movie business models. The game industry is showing what may be possible as it evolves to a new subscription- and franchise-driven future.

How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.

A look at how Netflix’s data-driven content strategy has resulted in hits from a broad array of genres.

If ESPN takes investments from its top league partners, it has ripple effects.

The Open Championship, MLB and Women’s World Cup were three of the top ten most-watched programs on TV last week, per Inscape.

We met with Ryan Kenny from Magnite, and he opened my eyes to how much streaming is impacting the advertising industry, and how Magnite is taking advantage of streaming, data, and artificial intelligence to bring video ads to TV.

Cadent’s Tony Yi explains how their new Aperture MX SSP helps to eliminate the dreaded “ad tax.”

Would TV Everywhere apps have saved the industry from the mess it’s in today?