
The Future Of Television. Dissected Daily.
LG’s Tony Marlow On Why Advertisers Are Choosing CTV Over Linear
LG Ads CMO Tony Marlow is featured in this video about why brands are increasingly making CTV the centerpiece of their TV advertising budget.
Mediaocean's Grant Parker On The Use Cases For Dynamic Creative Versioning
In this video, Mediaocean CRO Grant Parker explains dynamic creative versioning and why it’s so useful for achieving broad reach on CTV.
CCR Media’s Shea Kelly On The Value Of Embracing Complexity
Video interview with CCR Media’s Shea Kelly on how embracing the complexity of their clients’ needs has been key to their media monitoring success.
What Is Media Monitoring And Why Should You Care About It?
CCR Media CEO Shea Kelly explains what media monitoring is and why it is so important in today’s complex environment.
How Mediaocean’s Imposium Makes Personalization Possible
Mediaocean’s Ben Kartzman talks about the benefits of personalized ad creative and how Imposium is helping make that a reality.
Netflix Launches Ad-Supported Tier (Cheddar TV)
Alan Wolk discusses the launch of ad-supported Netflix with Cheddar News anchor Baker Machado
How MyBundle.TV Lets Consumers Create Their Own Bundles
MyBundle.TV CEO Jason Cohen explains how the service lets broadband providers give consumers a way to create their own bundles.
How SpringServe’s Tiles Helps Smart TV OEMs Increase Revenue
SpringServe’s Joe Hirsch explains how Tiles helps smart TV OEMs increase revenue while enhancing user experience.
Magnite’s Sean Buckley On Media Company vs OEM FASTs [Video]
Magnite CRO Sean Buckley on the relative advantages of OEM and media company-owned FASTs in this Innovator Spotlight video from the “FASTs Are The New Cable” report
Netflix To Report Q2 Earnings As It Prepares To Launch Ad-Supported Tier (Cheddar News)
TVREV’s Alan Wolk on Cheddar News talking about what to expect from Netflix’s earnings call and from their advertising platform overall.
Taking The Complexity Out Of CTV. A Fireside Chat With MadHive’s Craig Berlingo
MadHive’s Craig Berlingo sits down with TVREV’s Alan Wolk in this Fireside Chat from TVREV’s Special Session at the StreamTV Show.
How Conviva Helps Programmers Make Better Content Decisions
Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.
Why Is The IRIS_ID Neutral?
IRIS TV’s Richie Hyden explains how keeping the IRIS_ID neutral allows them to work with all parties.
The Creator Economy, Learning Experiences and Quinn’s Cocoa with Shannon Pruitt
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Shannon Pruitt the global chief content officer for Stawell media network, a newly formed organization of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink.
There’s One Key Number In Samsung’s Streaming Index
Justin Evans explains how one number neatly encapsulates the difference between streaming and linear services in the Samsung Streaming Index
Xandr’s Peter Doe On Why Measurement Is A Team Sport
Xandr’s Head of Research, Peter Doe shares his expectations for the TV Data Initiative
Attention Turned Engagement with true[X] Gimbal’s Laurel Rossi
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Laurel Rossi, CMO of true[X] and Gimbal, which is reinventing omnichannel experiences by powering more valuable exchanges between consumers and brands that respect consumers’ time, attention and privacy.
The Always-On Here and Now with Theorem’s Jay Kulkarni
Meet Jay Kulkarni is the CEO and Founder of Theorem, a full-service digital marketing agency. Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms.
A Big Approach to Sports with FanDuel’s Mike Raffensperger
In this installment of our Marketer Interview video series, we meet Mike Raffensperger, the Chief Marketing Officer at Fanduel, and learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.