
The Future Of Television. Dissected Daily.
Super Bowl: Industry Execs On Likeable Ads, Creator Economy Crossover
Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl
New Ads, Old Music: Why Super Bowl Ads License Classic Songs Over New Releases
Super Bowl ads regularly feature music — but brands should avoid opting for newer hits to appeal to the widest group of viewers.
Pets Win For Brands In 2022’s Most Likeable TV Ads
Data from iSpot’s 2022 TV advertising report shows that pets (once again) were a winning strategy for brands.
Hot Takes 2023: Some Bold Predictions From Our Members
2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.
Most-Seen Brands On TV: Restaurants Surge
iSpot’s upcoming end-of-year report reveals Domino’s as the most-seen brand of 2022, while other food brands grew as well.
Retail Giants Blitz Thanksgiving
The holiday season kicked off over the holiday weekend as retail giants were everywhere on TV.
vMVPDs To The Rescue, The Real Significance of iSpot/TVision
Big vMVPD gains wipe away big MVPD subscriber losses (and what that means) plus how the iSpot/TVIsion deal might boost transparency.
Black Panther Reigns Once More As Trailer Blitzes TV
Disney and Marvel put a lot of emphasis on Black Panther: Wakanda Forever on TV in advance of its release this past weekend.
Which Brands Voted For Election Night TV Ad Impressions?
Which brands advertised against Election Night coverage this year?
Candy Sweetens TV Ad Approach Ahead Of Halloween
iSpot data shows which candy brands were getting in front of consumers in the lead-up to Halloween this year.
New Spanish-Language TV Programming Makes A Splash
iSpot’s new Q3 TV advertising report highlights the top programs for Spanish-language TV ad impressions, including several newcomers year-over-year.
Indeed, Amazon Make Bigger Splashes With Q3 TV Advertising
New Q3 TV advertising data from iSpot shows Amazon’s surge last quarter, while revealing year-over-year increases from brands like Indeed, Target, Arby’s and more as well.
MLB’s Expanded Postseason Has Big Implications For Networks, Advertisers
MLB’s expanded postseason could be a major boost for network bottom lines and brands’ TV ad reach.
How Pandemic TV Ads Have Pivoted Since Early 2020
iSpot data shows how COVID-related TV ads have trended since the start of 2020 — along with pharma’s recent rise.
SVOD Services Go Big On Linear, iSpot and Conviva Join Forces For Unified Network Ratings
Why SVOD services rolling out linear channels is a smart move and why the iSpot-Conviva deal is perfect for today’s hybrid ecosystem.
U.S. Open An Ace For TV Advertisers This Year
The U.S. Open was a roaring success for the sport — and TV advertisers this year.
AVOD Acquisition Costs And Savings: Data Dose
In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power
Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report)
iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.
Netflix Looking For Advertising Tour Guide, NCTC Considers Comcast’s Flex OS
Our thoughts on the best advertising partner for Netflix, why smaller MVPDs would benefit from a turnkey streaming TV solution.
Data Dose: How Stranger Things Helps Netflix
TVREV’s weekly Data Dose looks at the Stranger Things premiere, top betting brands, NHL Social Commerce Trends and mobile email.