Why the smart TV OS wars should be the big TV industry story of CES 2023.

Why WBD is smart to syndicate some HBO hits to FAST services and why Inscape’s calibration panel is good news for ACR.

Inscape’s Charbel Makhoul explains why their new National Representative Panel is a huge step forward for ACR data.

VIZIO Ads’ new report shows the overlap between NFL and college football audiences, and how advertisers can create more reach with more show genres.

Data from VIZIO’s Inscape highlights how much of a hit Yellowstone is for Paramount Network.

VIZIO’s Katherine Pond explains how the company’s ACR data helps her team make better programming decisions on their WatchFree+ FAST.

The recent deal between VIZIO and SpringServe to implement Tiles, highlights the growing importance of the TV operating system.

Data from VIZIO’s Inscape shows that the MLB Playoffs have scored in primetime since Oct. 7.

We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.

VIZIO’s recent case study shows how its Household Connect shows how Household Connect led to better campaign results for one travel brand.

In this Innovator Spotlight from our new report on how streaming is changing political advertising, VIZIO’s Nyma Quidwai lays out the advantages TV OEMs can bring to the table.

84% of viewers use a second screen when watching TV. Are you reaching them on all devices?

Why data privacy is about to become even more important to TV advertisers and what a new Vizio survey tells us about cord cutting and the importance of the TV OS.

In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power

Why we’re not surprised at the rapid growth of OEM FASTs and why Netflix hiring Peter Naylor sends a good signal to the ad community.

Building a sustainable streaming-video company is a complicated business. Four executives from Vizio, Chicken Soup for the Soul Entertainment, Amagi, and TelevisaUnivisiion talked best practices and lessons learned as part of a recent event designed to help Latin American startups navigate the challenges of the streaming video industry. Among other tips: take care of your distribution partners, and get clear on which data matters to your business, especially for targeting ads and program suggestions.

From the team who coined the term, the definitive report on the booming FAST ecosystem.

In this exclusive interview, Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO details why VIZIO is partnering with Nielsen’s DAR on co-viewing measurement.

TVREV’s Weekly Data Dose gives you stats you can use from around the industry.

TVREV Thought Leaders Circle members share their takes on the potential boom in CTV advertising as Netflix, Disney and HBO join the ad-supported ranks.