Netflix wants to create larger franchise IP in order to both acquire and keep subscribers. But is that a worthwhile endeavor for the service?

TVREV’s Alan Wolk on Cheddar News talking about what to expect from Netflix’s earnings call and from their advertising platform overall.

MadHive’s Craig Berlingo sits down with TVREV’s Alan Wolk in this Fireside Chat from TVREV’s Special Session at the StreamTV Show.

Is Microsoft cool enough for Netflix and the value of social video to explain new products.

A spate of new sports TV rights deals have been announced in recent weeks at prices far higher than the deals they replaced. But how much longer can media companies keep paying those prices amid cord-cutting and audience fragmentation. And what happens when the bubble pops?

Download Samsung Ads’ newest white paper. Only at TVREV.

Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.

Netflix needs more aggressive PR to get out in front of troubles real and imagined while streamers need to fix backend payments to creatives before they flee for greener pastures.

Tubular’s expanded Consumer Insights capabilities give customers the ability to measure ad/content impact across the funnel.

Data, and metadata, were supposed to change the TV industry. But as the industry moves online, its constituents are finding problems everywhere with data, from ad targeting to search and recommendation, to just getting useful data from partners. One idea, buy back the data distributors collect about your shows. At least then it’s a negotiation, not a hostage situation.

Smart TV/CTV merges the best of TV and digital to deliver a better consumer experience. Advertisers/Players should too.

UCLA and USC leaving the Pac-12 could set off a chain of events that resets the college sports TV landscape.

Disney CEO Bob Chapek got his contract extension, but Florida board meetings came as questions rise about whether his Disney+ streaming strategies are hurting box office for Lightyear and other big animated projects in the company’s pipeline.

An interesting note around NFL Sunday Ticket negotiations… what if the service heads to NFL+? And how much harm could that do to the rest of the TV ecosystem?

Our thoughts on the best advertising partner for Netflix, why smaller MVPDs would benefit from a turnkey streaming TV solution.

Market fragmentation and confusion may lead to new opportunities to re-aggregate broadband, legacy TV, OTT apps, gaming and more, PwC says in a new report. That could pave the way for a cable comeback if it can solve consumer problems with billing, search and more.

After Major League Baseball gave the O.K. to CBD sponsorships, TV advertising would seem to be in the cards as well in the near future.

Mediaocean’s David Berkowitz on why they’re making waves at Cannes and what their Drishyam AI acquisition is all about.

The real story behind all those after hours CTV ads and what to look for as Disney’s Hotstar loses IPL cricket rights.