A (Media) Ocean Washes Over Cannes

We sat down with the estimable David Berkowitz, SVP Corporate Marketing and Communications at Mediaocean to find out more about the splash they are making at Cannes this year with the Mediaocean Retreat, as well as what else they have going on, including a new acquisition in Drishyam AI.

DAVID BERKOWITZ:

There are a few things that are going to be front center in what Mediaocean is going to be featuring at Cannes.

Not surprisingly, given where the industry is going, we're going to focus a lot on DE&I [Diversity, Equality and Inclusion]

There's going to be a session on DE&I and programmatic where we'll have LinkedIn and others participating.

We've got a panel on the future of social creative, six of the major social and entertainment platforms will be together for that one.

We'll have Web 3 represented too and take a look at the future, but we'll also have topics that are very timely today, like a procurement session with the ANA.

We'll even get Sir Martin Sorrell’s take on the industry.

So there's a lot of focus on what's now and what's next and how it all comes together.

June's shaping up to be an especially busy month for us. We released some new research that looked at what people's greatest challenges are with advertising technology.

It’s a follow up to our end of 2021 study that looked at the year ahead and now we can start tracking those stats and see how things have changed and what's held steady since then.

We also just announced the acquisition of Drishyam AI. so we'll have more A.I. capabilities bolstering what we're doing over on the Flashtalking side.

And there are some other partnerships that we're very excited about that we're going to share in the next few weeks.