The Future Of Television. Dissected Daily.
OrkaTV's Chris Hartley On Why CTV Is Becoming Just Like An iPhone
In our latest TLC Q&A, OrkaTV’s Chris Hartley explains how CTV advertising is evolving and why specialists are key to navigating its complexities.
FAST Men: The Evolution Of TV Ad Buying
OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.
Madhive CRO Jon Kaplan On Helping Advertisers Navigate Connected TV
Madhive Chief Revenue Officer Jon Kaplan talks to TVREV about his reasons for joining the company and what parallels he sees between the early years in programmatic advertising and where we’re at with connected TV now.
Programmatic: The Future of TV Buying
Alex Boras, Commercial Lead at Samsung’s DSP discusses the many advantages of programmatic buying on CTV.
How SpringServe Helped Bring Programmatic Buying To CTV
SpringServe founder Joe Hirsch explains the gap in the CTV ad market that led to the company’s founding in the latest Thought Leaders Circle video.
A (Media) Ocean Washes Over Cannes
Mediaocean’s David Berkowitz on why they’re making waves at Cannes and what their Drishyam AI acquisition is all about.