The advanced capabilities of gaming consoles and gamers’ rapid adoption of ad-supported streaming mean new opportunities for marketers and game publishers.
To shed light on the behaviors and motivations of gamers in this new landscape, Samsung Ads analyzed proprietary ACR data from its universe of over 19 Million connected game consoles to create a new white paper, Gamers in the Age of Streaming.
Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”
