Short videos have grown views by nearly 1000x since January 2021, yet uploads haven’t risen by the same amount. Time for brands to jump in?

Amid dramatic price increases and cuts in different parts of the world, and a plummeting stock price, Netflix’s upcoming earnings call is gaining plenty of attention.

MadHive has partnered with Medicx to help highly regulated industries like healthcare run targeted ad campaigns.

Meet John McCarus founder and president of Content Ink, a six-year-old recruiting and advisory firm focused on the digital media and e-commerce space. John is best known as a creator, co-founder and still-active contributor of the NewFronts, considered to be the premier digital video marketplace managed by the IAB.

Apple’s interest in Major League Baseball rights shows a desire to evolve the Apple TV+ service and get more serious about competing with the likes of Peacock and Paramount+.

The good news: Viewers are more engaged with streaming services

The bad news: Competition for viewer’s attention is going to get even more brutal

Which programs accounted for the most TV watch-time in 2021? We dig into data from VIZIO’s Inscape…

Sony says it wants to bring customers (and investors) joy. Who could it buy to accomplish that goal?

With streaming services already staking out content lanes over the last couple years, the “streaming wars” now shift toward volume-based conflict.

Disney Plus needs more programming, and more kinds of programming that appeal to a broader audience, says retiring Chairman Bob Iger. But it won’t be easy to preserve the brand while stretching its programming offerings.