Perhaps it’s no surprise that FOX would find itself in a position of consolidating its advertiser base to a few brands that want to go big and “believe”. But even with that in mind, it’s still a surprise to find out that almost 20% of the network’s advertising so far this year is limited to just three brands.

With third-party cookies and other “traditional” means of identifying customers slowly fading into obscurity, marketers are looking ahead to the next generation of targeting tools.

While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement.

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.

Despite the altered format, this year's Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).

Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing.

How does Conviva measure streaming video? VP of strategy Nick Cicero explains how the company follows the entire customer content journey.

iSpot's Stu Schwartzapfel explains how the company handles outcome-based buying, and how iSpot is a leading secondary TV currency.

If the NBA finds a way to return with a Vegas "bubble" setup, we could see months filled with live basketball games on TV.

A look at how Inscape and iSpot can offer a 360-degree view into viewer behavior and advertising performance, using insights around The Weather Channel.

As more Americans shelter in place during the coronavirus pandemic, what networks and shows are they turning to for comfort? Here’s a quick snapshot for this week, with insights from iSpot and Inscape.

With more U.S. audiences stuck in front of televisions, streaming has increased -- as have ad requests, according to Beachfront.

A look at some of the TV advertising insights around new, coronavirus-aware commercials via iSpot.tv.

With no live sports for the foreseeable future, sports networks are being forced to adjust their business. Here's a look at ESPN without its main subject.