As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Adam Bergman, Vice President of National Ad Sales at VIZIO, to discuss why having their own built-in data sets via ACR gives smart TV OEMs a real advantage over other programmers in the connected TV space.

From our private TV[R]EV Thought Leaders Circle event, VIZIO's Adam Gaynor on why open standards are essential to addressable advertising's future.

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Ken Norcross, Inscape's Director of Business Development, to discuss how TV Measurement is evolving and why smart TV OEMs and their ability to use ACR data to measure both linear and streaming give them such a big leg up

Announcing TV[R]EV's newest Special Reports on the emerging smart TV ecosystem.

We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.

A few quick viewership and advertising insights around the season 25 premiere of ABC's "The Bachelor," with data from VIZIO's Inscape and iSpot.tv.

In case you’ve missed it, over the past few weeks we’ve been sharing special viewership reports from Inscape. This final report includes everything we previously shared individually, all wrapped up in a one package.

VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system

Inscape's latest viewership report has audience insights for a few high-profile shows that returned this fall, including "The Voice," "The Bachelorette" and ABC comedies. Download it for free today.

VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV.

As part of TV[R]EV's Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO's specific approach to the FASTs market.

Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown:

As part of TV[R]EV's Special Report, VIZIO's Mike O'Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience.

“We, along with other smart TV manufacturers are uniquely positioned because we own both the hardware and the operating system, and ultimately the glass that the consumer sees,” says Mike O’Donnell, Chief Revenue Officer of VIZIO’s platform business and the person responsible for the manufacturer’s growing advertising business.

Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it.

TVREV's new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem.

Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.

What does the future hold for MVPDs? VIZIO's Adam Bergman discusses what's ahead for the industry, and VIZIO in particular.

Customization is increasingly crucial, and VIZIO's SmartCast is building an experience around that concept. More from Katherine Pond: