As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Ken Norcross, Inscape's Director of Business Development, to discuss how TV Measurement is evolving and why smart TV OEMs and their ability to use ACR data to measure both linear and streaming give them such a big leg up

When it comes to addressable advertising, few companies are as in the thick of it than Beachfront. Beachfront is a convergent TV ad platform that works with programmers and distributors to unify traditional paid TV with connected TVs. The company acts as the ad decisioning partner between the supply/programmer side and the media buying side. When there’s an opportunity for an addressable ad insertion, Beachfront’s tech decides what ads should be served based on that individual or household.

In video footage from our members-only Thought Leaders Circle event, WideOrbit's Will Offeman explains why he is a big believer in "as much unduplicated reach as possible."

From our upcoming series on the emerging smart TV ecosystem, Justin Evans, Samsung Ads' Global Head of Analytics and Insights, talks about why smart TV's are having a moment and why ad-supported streaming having a major growth spurt.

TV[R]EV's Thought Leaders Circle presents Mediaocean President Lance Neuhauser on the importance of omnichannel advertising and why it's the cornerstone of his company's business.

BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition.

VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system

Beachfront CEO Chris Maccaro explains revenue automation and its importance to TV ad sales teams.

VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV.

As part of TV[R]EV's Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO's specific approach to the FASTs market.

Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company's recent partnership announcement with iSpot.

As part of our new Special Report on the FASTs, PeerLogix Founder and CEO Will Gorfein discusses their "Moneyball Strategy" for content acquisition.

As part of TV[R]EV's Special Report, VIZIO's Mike O'Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience.

“We, along with other smart TV manufacturers are uniquely positioned because we own both the hardware and the operating system, and ultimately the glass that the consumer sees,” says Mike O’Donnell, Chief Revenue Officer of VIZIO’s platform business and the person responsible for the manufacturer’s growing advertising business.

As part of TV[R]EV's new special report on the FASTs, Tubi CEO Farhad Massoud shares his thoughts of where Tubi fits into the new TV ecosystem.

Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it.

Black Widow's latest delay puts an even greater emphasis on Disney+'s Marvel shows to carry the flag for its highly profitable movie franchise.