The Moneyball Approach to Content Acquisition

After reading about Peerlogix and their Moneyball approach to content acquisition in our recent Special Report on the FASTs , people wanted to hear more.

And who are we to deny them?

In this video, Peerlogix founder and CEO Will Gorfein explains the theory behind the Moneyball strategy, and why it's so effective for streaming services.

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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Who Needs the Other More: ESPN or the NFL?

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Warner and Disney Shift Focus to Streaming, and Consumers Weigh In with Their Wallets