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The Moneyball Approach to Content Acquisition

Alan Wolk 2/23/21 Alan Wolk 2/23/21

The Moneyball Approach to Content Acquisition

BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition.

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The Revisionists: For Peerlogix, OTT Viewership Data Is The Key To Developing a Content Acquisition Strategy

Alan Wolk 10/14/20 Alan Wolk 10/14/20

The Revisionists: For Peerlogix, OTT Viewership Data Is The Key To Developing a Content Acquisition Strategy

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