
The Future Of Television. Dissected Daily.
How is the TV Industry Transacting on iSpot as a Currency?
iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.
Democratic National Convention: 24% of TVs Tuned Into 2020 DNC
Despite the altered format, this year's Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).
Quick TV Insights from July 2020
A few quick insights around TV viewership and advertising for July, with insights from Inscape.tv and iSpot.tv
Network Deep Dive: Showtime
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around Showtime so far this year.
TV by the Numbers: June 29 through July 5
A weekly snapshot of the most-watched shows and networks using glass-level data from Inscape, plus advertising highlights via iSpot.tv.
‘Yellowstone’ Season 3 Premiere: Viewership, Advertising & Social Video Insights
General advertising, viewership and social video trends around the season three premiere of Paramount Network's "Yellowstone," featuring insights from Inscape, iSpot and Tubular Labs.
Network Deep Dive: A&E
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around A&E so far this year.
Despite Current Stalemate, MLB's Postseason Still Proving to be Plenty Profitable
Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.
Data: CNN Surged During Weekend of Protests Against Racial Injustice
Data from iSpot and Inscape shows just how much CNN surged as a result of coverage of the widespread protests against racial injustice in the U.S.
As Sports Move to Return, Baseball is Looking Left Out
As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan... which isn't a great sign for it going forward.
Network Deep Dive: History Channel
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around History Channel so far this year.
For TV Audiences, Advertisers & Networks, 'Group Play' NBA Return Could be Best Bet
The NBA's potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play.
NHL Announces Return Plan with Major TV Potential
The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year's playoffs.
iSpot's Stu Schwartzapfel Explains Outcome-Based Buys
iSpot's Stu Schwartzapfel explains how the company handles outcome-based buying, and how iSpot is a leading secondary TV currency.
Network Deep Dive: AMC
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around AMC so far this year.
Saturday Night Live Season 45 in Review, with TV Ad Insights
SNL's 45th season just wrapped up with the third episode of its revamped "at home" comedy sketch show. A look at advertiser trends over the course of the season...
‘Celebrity IOU’ Deep Dive: Viewership and Advertising Trends for HGTV’s New Hit
A look at viewership and advertising trends for "Celebrity IOU," HGTV’s latest feel-good hit, using insights from Inscape and iSpot.
Potential NBA Plan to Return Could Create March Madness in Summer
If the NBA finds a way to return with a Vegas "bubble" setup, we could see months filled with live basketball games on TV.
Network Deep Dive: The Weather Channel
A look at how Inscape and iSpot can offer a 360-degree view into viewer behavior and advertising performance, using insights around The Weather Channel.