
The Future Of Television. Dissected Daily.
Publishers Look to Twitter in Wake of Facebook News Feed Changes
Facebook's News Feed changes have major effects on the publishing industry. Some companies seem to be flocking to Twitter as a result.
Is Ad Transparency Regulation Coming for Facebook, Google, Twitter?
After an eventful week in Washington, ad transparency regulations could be coming. Plus more of the week's digital ad news...
Twitter's 'Music is Happening' Ad Thrives Despite User Woes
Despite a stock dip coinciding with its earnings announcement, Twitter's live video investment is paying off with ad resonance these past couple months.
Twitter REALLY Wants You to Watch Sponsored Live Videos
Twitter’s banking its future on live video content, and to make sure users are on board, they’re providing new features around event alerts within the platform, and branded timelines around specific events.
Twitter’s Live NFL Show is Better Bet Than Amazon’s Game Content
Twitter might have lost live NFL games to Amazon this season, but they’re atop the pile when it comes to the league’s budding streaming content gravy train.
Twitter announces Bloomberg 24/7, raft of other new programs
Last week, Twitter announced they’d be broadcasting live video 24 hours a day. On Monday, we learned the first iteration of that vision: a partnership with Bloomberg. It’s supposed to be an easy, snackable program to pop in and out of during your day. That might be the prefered solution for Twitter’s low-attention span, information-savvy user base.
Twitter Is A Broadcast Network, Not A Social Network. Deal With It.
Twitter’s future lies in being a broadcast network for news and entertainment, not a social network.