Twitter announces Bloomberg 24/7, raft of other new programs
The following is our weekly live video newsletter, which publishers on Mondays. Want to subscribe? Click here.Last week, Twitter announced they’d be broadcasting live video 24 hours a day. On Monday, we learned the first iteration of that vision: a partnership with Bloomberg. It’s supposed to be an easy, snackable program to pop in and out of during your day. That might be the prefered solution for Twitter’s low-attention span, information-savvy user base.Bloomberg wasn’t the only show brought to light, either. Ends up Twitter is airing a slew of other programs with various partners. Among them: BuzzFeed, Cheddar, IMG Fashion, MLBAM, Live Nation, PGA Tour, The Players’ Tribune, Propagate, STADIUM, The Verge and WNBA. Sure sounds like a television platform...The Guardian is bullish on Facebook’s live video future, but also caveats that with an emerging super-user issue for streaming content producers -- one that may be familiar to those who recall Google-plus’s initial problems:
“Facebook will not say how many people are using the service, but in July 2016, video intelligence company Tubular released some stats showing the disparity in scale: in June 2016 there were 6.8bn views of livestreamed content, but those videos came from just over 500,000 accounts. In other words, watching video is a mass-market thing, but making it remains very much a niche activity.”
The past week showed some opposing views of branded live video, too. While Adweek highlighted the big crowds brands are wrangling, Observer still believes live video -- particularly Facebook -- is a dangerous space for brands without some control over the proceedings. We’d respectfully point to the aforementioned Adweek piece as a prime example of how brands are using expertly-produced live video their advantage. Forbes buys in too, championing how live video makes everyone into a Netflix of sorts.
Breaking news + premium video deals ⚡️ “OMG! 😱 Twitter's first #NewFronts ”https://t.co/HCsmBAYSDb
— Twitter Marketing (@TwitterMktg) May 2, 2017
Your full rundown from another busy week of live video news:Twitter Teams Up with Bloomberg for Streaming News -- The Wall Street Journal, Lukas AlpertTwitter Still Thinks It's a TV Platform -- And Here Are its Dozen New Shows -- Recode, Peter KafkaFrom Lady Gaga and Bud Light, to Tiffany’s, Brands Show Live Video Attracts a Crowd -- Adweek, Christopher HeineCan Facebook Make Live Video its Future? -- The Guardian, Alex Hern Why Twitter is Smart to Go All-In on Live-Streaming -- Yahoo Finance, Daniel RobertsLive Video is Turning Every Business Into Netflix -- Forbes, Joel CommInfographic: Here’s the Difference Between 5 Top Streaming Services for Live TV -- Adweek, Diana McDougallHow the NFL Juggles the Future of Streaming, the Decline of TV and Billions of Dollars -- Recode, Kurt WagnerTwitter: 800 Hours of Live Premium Video was Viewed by 41 million Viewers in Q1 2017, up 31% -- VentureBeat, Paul SawersLive Video and Living Room Videos Are Premium Growth Areas: Freewheel’s Lawlor -- HuffPost, Andy PlesserYouTube’s Crisis, Facebook’s Dilemma: Is Live Video Safe For Brands? -- Observer, Jeri SmithCan Facebook Fix its Own Worst Bug? -- The New York Times, Farhad ManjooHulu’s Cable Bundle Likely to be Announced at the End of May -- New York Post, Claire AtkinsonBitTorrent is Shutting Down its Live TV Streaming Service -- Variety, Janko Roettgers2017 NFL Draft Ratings: Analyzing ESPN’s TV & Live Streaming Performance for Shocking First Round -- Forbes, Alex KayABC Affiliate Deal Makes it Easier to Live-Stream Local Channels -- Engadget, David LumbLive at Home: How to See Concerts Every Day Without Leaving Your House -- The Verge, Noel MurrayMaybe It’s Time to Treat Facebook Like a Public Utility -- FastCompany, Cale Guthrie WeissmanTwitter Plans to Broadcast Live Video 24 Hours a Day -- Buzzfeed, Alex KantrowitzESPN Layoffs a Sign That Live Sports TV Are in Crisis -- TODAYTwitter is Considering Replacing Thursday Night Football Streams with UFC Fights -- Uproxx, Ryan HarknessMeet the Woman Creating the Facebook Live of Sex Ed -- Vocativ, Tracy Clark-FloryMobile Rises and Data Costs Falls: What it Means for Video -- Brafton, Tressa SloaneTwitter Just Inked Another Live-Streaming Lax Pact -- Adweek, David CohenA Fresh Round of Scrutiny for Facebook Live After Brutal Video of Infant’s Death -- FastCompany, Christopher ZaraCould Visual Recognition Technology be the Answer for Facebook’s Live Video Problems? -- Mobile Marketing Magazine, Tyrone StewartThe Tech Behind Today’s First 4K Live Stream from Space -- SiliconAngle, Bev TerrellSprint Spot App Rolls Out Across U.S. -- Advanced TelevisionMarketers Out of Sync With TV and Video Viewing Habits of Average Americans, Report Suggests -- The Drum, Laurie FullertonLook to the Stars to Better Navigate Television -- MediaPost, Zach RosenbergFacebook Live Exhibit at NAB Draws Interest from Churches -- Las Vegas Review-Journal, Todd Prince
