The Future Of Television. Dissected Daily.
Live Entertainment Has Come To Streaming, Launching A New Era
Live sporting events were the last exclusive part of the cable bundle; new box office releases were similarly exclusive. Their arrival to streaming signals that we have arrived at a tipping point.
Is Live News The Next FAST Frontier?
Tubi announced a huge expansion of its News section, adding live 24-hour feeds from nearly 80 stations owned by four big groups. Is live news the hot new fashion for free streamers?
Engagement, Not Views, Becomes New Currency for Facebook Live
Facebook's initial move to stop paying for live videos could harm publishers, but the best content creators could be rewarded for more engaging work.
Discoverable, Live Content Essential to Today’s Marketing Mix
Live content continues its growth as a core part of every brand's marketing mix. TV[R]EV discusses that dynamic with Big Block's Seven Volpone.
NBC's Live-Streaming Viewership Takes Off Around Olympics
The Olympics and Super Bowl have both earned a lot of streaming and mobile activity -- a big sign for streaming as part of major live event experiences.
Twitch's Average Streaming Audience Draws Closer to ESPN, Cable News
In January 2018, Twitch averaged nearly 1 million viewers. Those numbers put it at near-parity with cable news and ESPN -- a potential boost for OTT.
Live-Streaming Goes for Gold at 2018 Olympics
The 2018 Olympics will be live-streamed all over, from NBC to Google and Snapchat. And even brands are getting in on the act, too.
The Most Powerful Moments in Live Video -- You’ll Never See on Facebook
Live video's growing as an enterprise tool within organizations for sales and internal corporate/C-suite communications as well.
Live TV Ads Could Return to Popularity, Create Tips for Streaming Brand Content
Live ads may get popular again, but it doesn't fix all of TV's issues -- it also may not need to, if brands adapt commercial lessons for streaming.
Live video poised to remain hot topic for 2018
Live video was on everyone's minds in 2017, and as 2018 gets going, it's clear that brands and publishers alike are still hooked.
Sports Illustrated, CBS Find New (Very Different) Ways to Reach Live Audiences
Live video grows by the day -- no matter the screen. And publishers and brands continue to find new ways to get out in front of audiences. This week, Sports Illustrated, CBS and Reuters make the biggest moves with streaming content.
Getting Real and Going Live in Retail
Portland, Ore. wool brand Pendleton opens its new flagship location with help from Brandlive's live video solutions today.
Shark Week Streams to Victory in Phelps vs. Shark
The planned stunt of Phelps racing a shark was a shaky narrative at best but, it was made for the internet and the press -- and it delivered because by now, you too already knew that.
LinkedIn, ABC News Making Video Spicier This Week
In this week's live video news, LinkedIN jumps into the fray with video sharing, plus ABC News will give y.ou the press briefing stream the White House won't