The Future Of Television. Dissected Daily.
From First-Season Glow To Follow-Up Fade: The Hidden Dynamics Of Streaming Hits
Brandon Katz lays out the right programming strategies streamers can use to keep viewers hooked after the initial hype cycle has died down.
Sports Advertising Is More Expensive And Crowded Than Ever. Here’s How Brands Can Stand Out
VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.
Hot Takes: What Trends Are The Industry Sleeping On?
What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.
CTV In The City: Big Insights From The Big Apple
Our new 5-part video series from LG Ad Solutions looks at the state of ad-supported CTV and why it's ready to hit new heights.
Drama’s Dominance Dims As Streaming’s New Star Genres Shine
Drama isn't the cool kid on the block in streaming land as fantasy, sci-fi and reality are now ascendant. What that means for everyone from studios to streams to advertisers.
Serving Up Volleyball 24/7: How Applicaster And JWP Helped VBTV Reach A Worldwide Audience
This 5-part video series explains how Applicaster and JWP helped Volleyball World launch a new CTV app for over 800 million fans worldwide.
Crunchyroll’s Anime Empire: How Niche Streaming Thrives Amidst Consolidation
Tiny Crunchyroll has fended off attempts by Netflix, Amazon, Disney and others to invade its anime empire. Brandon Katz looks at how they did it and the lessons for niche services.
Data, Precision And Reach. LG Ad Solutions' Keith Norman On Why CTV Is Winning The Political Ad Race
The latest Innovator Spotlight interview from our new Special Report on Political Advertising features LG's Keith Norman on how data makes CTV so attractive to political campaigns.
OrkaTV's Chris Hartley On Why CTV Is Becoming Just Like An iPhone
In our latest TLC Q&A, OrkaTV’s Chris Hartley explains how CTV advertising is evolving and why specialists are key to navigating its complexities.
Revolutionizing Ad Management: How Sky Media and Imagine Transformed TV Ad Operations
How Sky Media’s Jeff Eales proved automation wasn’t just a buzzword, but the key to revolutionizing ad efficiency and profits.
Navigating The Future Of Media: AI, CTV, And Cookieless Strategies
Teads' Natalie Bastian and KINESSO's Amanda Marks discuss how brands can harness the power of AI and CTV in order to adapt to the cookieless future.
Is the Magic Fading? Disney’s Originals Go Bippity-Boppity-Splat
From Star Wars to The Acolyte, Disney hasn't been having much success with its originals and Hulu's hits are few and far between. All that spells trouble for the House of Mouse.
Magnite’s Erik Brydges On Why CTV Is Winning Over Political Advertisers
The first Innovator Spotlight interview from our new Special Report on Political Advertising on CTV features Magnite's Erik Brydges explaining why CTV is such a powerful medium for campaigns.
The Great Contraction: Why TV Seasons Are Shrinking And What It Means For The Industry
The rapidly shrinking length of TV seasons is creating issues for media companies, impacting everything from retention to syndication. A look at how to handle this dilemma.
The Future Of CTV: Data, Creativity, And Technology In Advertising
Teads' Natalie Bastian discusses the latest trends in CTV advertising with Scope3's Brian O'Kelley in our latest Thought Leaders Circle video.
The Zendaya Effect: Turning Every Release Into A Cultural Moment
How successful franchises create cross-pollinating funnels of viewer interest, driving renewed engagement with older installments at a low cost.
The New Local Heroes: How Cadent Is Helping Regional MSOs Make The Shift To Streaming
Cadent's Paul Ranger on how their new deal around addressable is helping regional MSOs successfully navigate the shift from linear to streaming.
Gen Z Rules Streaming, But Is The Industry Ignoring Everyone Else?
The most in-demand streaming series are aimed at Gen Z males. So how does the industry bring in older and more female audience? Brandon Katz has some thoughts.
The Future Of Content Distribution: Overcoming Challenges In The Digital Age
From clunky tech to sky-high costs, CCR’s Ben Saboe delivers the lowdown on fixing your content distribution woes.
Streaming's Resource Crisis: Is Content the New Oil?
Streaming's content crunch: As new show production slows, platforms scramble to maintain hits and engagement with shrinking resources. Is quality the new quantity?