The Future Of Television. Dissected Daily.
Can Hulu Integration Help Disney Get Its Magic Back?
Disney’+s diminishing Demand Share is one of the many problems the streamer faces. Can Hulu help them get their mojo back?
iSpot Introduces New Metrics To Take On Streaming Ad Challenges
iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.
Michael Treon On How PMG Is Driving Innovation In CTV With Eye Towards AI And Video-Level Contextual Advertising
Camelot’s Michael Treon on how the IRIS_ID is helping them get the right ads to the right people at scale.
Hot List: 2024 Is Gonna Be Sick! Starting With CES
This week’s TVREV highlights, and more news across the industry.
Gain All The Reach Extension Benefits, Without The Red Flags
How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.
Leveraging The Creator Economy For Enhanced E-Commerce Experiences
A discussion on how tools like AiBUY are reshaping influencer marketing and consumer shopping experiences.
How White Label Vendors Like Foxxum Plan To Shake Up TV's OS Wars
Foxxum’s Ronny Lutzi explains why independent software developers like Foxxum are going to play such a critical role in the OS Wars, especially for local TV OEMs.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024, Part 2
Another round of 2024 predictions from our TVREV Thought Leader Circle members.
How FAST Platforms Are Bridging The Gap Between Old School TV And New School Streaming
Brandon Katz explores FAST platforms, with their mix of linear and on-demand programming, help older consumers make the transition to streaming.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024
2024 predictions from TVREV’s always insightful Thought Leaders Circle members.
Hot List: Privacy, Transparency and Truth
This week’s TVREV highlights, and more news across the industry.
What Is Qonsent And What Problems Is It Solving?
Qonsent’s Jesse Redniss discusses why data privacy is such a huge concern and what his company is doing to make things right.
Could The New Disney+/Hulu App Dethrone Netflix?
Data from Parrot Analytics indicates that a combined Disney+/Hulu app checks all the boxes in its quest to overtake Netflix as the #1 streaming app.
Hot List: Challah-Day Season Is Here
This week’s TVREV highlights, and more news across the industry.
From Audience-Centric to Content-Centric: The Changing Landscape of CTV Buying
Content-based ad buying is growing in popularity. Alan Wolk explores why in this interview with Beachfront’s Amit Nigam.
Largest Privacy Study To Date Reveals Stark Consumer Concerns
The largest data privacy study to date (over 45K respondents) from Publishers Clearing House and Evan Shapiro reveals that Americans have a surprisingly complicated relationship with their personal data. Free download at TVREV.
Hot List: Candid & Profound
This week’s TVREV highlights, and more news across the industry.
At Netflix, A Few Hits Subsidize Many Misses
New research from Parrot Analytics shows how at Netflix, a handful of hits are what’s paying for all those misses.
This Is Not Your Grandmother's TV. LG's Tony Marlow On How CTV Is Transforming TV Advertising
LG Ad Solutions CMO Tony Marlow discusses the transformative impact that Connected TV (CTV) is having on television advertising.
CCR Media's Shea Kelly On How Local Broadcast Media Monitoring Is Adapting To The Streaming Era
CCR Media CEO Shea Kelly explains why media monitoring is so critical for local broadcast and why it will become even more important in the years to come.