The Future Of Television. Dissected Daily.
NBCU Boosts Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts
CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies…
Mexico Soccer Fans Are 61.9x More Likely To Shop For PS5 Games On Amazon
Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity
Sponsored Holiday Shopping Posts Rise On Instagram
With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram…
U.S. Soccer Fans Are 91.7x More Likely To Shop For Sunglasses On Amazon
Amid the World Cup, insights from Tubular Labs show interesting shopping trends: Audiences searching for U.S. Soccer have the highest Amazon shopping affinity for sunglass accessories (91.8x more likely than the norm), sunglasses (91.7x) and casual button-down shirts (73.2x).
These Shopping Categories Score With Soccer Fans
Tubular data tells us what soccer fans are shopping for — and maybe which brands you’ll see advertising against World Cup content this next month.
Reels-y Effective Content Types On Instagram
New survey data from CreatorIQ sheds light on the state of the creator economy in 2022.
Food Network’s Audience Is Hungry For Insurance
A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience.
CPG Brands Turn The Tide In Q3
iSpot shared a list of the most seen CPG brands on TV last quarter by share-of-voice (SOV), ahead of its new Q3 report.