Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.

It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.

Incremental reach will be a hot topic during upfronts, and one recent iSpot study found some encouraging signs there for Fubo.

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

Fox News may have its Tucker Carlson replacement already, if you start looking at the data.

A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.

YouTube’s pricing around NFL Sunday Ticket is a savvy bet that fans will sign up, even if it means completely changing TV providers.

As a combined business, WWE and UFC aren’t going to be put in a box, and are likely to make billions in TV and streaming negotiations.

If you’re not going to use Peacock to get the most out of the increased interest in Vanderpump Rules right now, then what’s the point of having a network-aligned streaming service?

With uncertainty swirling around Bally Sports RSNs, as many as 42 U.S. teams are potentially affected — and none more than MLB clubs that are about to start the 2023 season.

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

Songtradr’s new “Music of Beer” report shows which brands made the right choices with music selections for ads in 2022.

Tax filing services are accounting for a smaller share of all TV ad impressions early in the year, as iSpot data shows.

iSpot data shows that Blue Buffalo has been advertising a lot more on TV in 2023.

Applebee’s started the year by banking on The Rolling Stones’ lasting popularity — a smart move, as Songtradr data shows.

In January, Disney and Paramount fought it out to see which media property had the highest reach amount U.S. YouTube and Facebook audiences.

Capital One bet on Taylor Swift’s staying power last fall, and have benefited from resulting brand affinity.

Ryan Reynolds wants to duplicate the success of Welcome to Wrexham with the NHL’s Ottawa Senators… but how much more appetite exists for sports stories?

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl

Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.