Advertising

Addressable TV Reach: A Special Report From TV[R]EV and iSpot

2020 was the year addressable TV advertising finally happened. You can blame it on any number of things: the pandemic, the launch of multiple Flixes, the growth of the FASTs, the boom in DTC brands.
This Addressable TV Reach Report, prepared especially for TV[R]EV by our friends at iSpot, shows which industries invested in addressable ads, and how they fueled a major increase in addressable impressions on TV -- especially after March 2020.

Playing OTT Moneyball: A Data-Driven Content Acquisition Strategy for Streaming Platforms

This paper explores the “Moneyball” approach to content-- creating next-level correlations designed to find synergies that can help you identify those titles that can help your platform attain ‘wins’ no matter what goals your content strategy plans are designed to accomplish.

TV In The FAST Lane. A TV[R]EV Special Report

This comprehensive report on the FASTs--free ad-supported streaming TV services--will provide you with a deeper understanding of this fast-growing and crucial part of the new TV ecosystem.

TVREV Summer TV Sports Report

In TV[R]EV’s new Summer TV Sports Report, we dive into viewership trends around the return of sports, who’s watching and what else these audiences are watching when games aren’t on. With four of college football’s 10 conferences also postponing their respective seasons, we identify where audiences for leagues like the Big Ten and Pac-12 (neither of which are currently set to play this fall) can also be found.

TV[R]EV Original

Local OTT: What You Need to Know

As social justice protests and unrest continue, on top of a tentative reopening of the economy, viewers are turning to local broadcast news to understand what is going on in their cities and states — information they cannot get from the national 24-hour news channels.

TV[R]EV Original

Special Report: The Quest For Universal Addressable Ready

This new Special Report by industry leader Tom Morgan features his latest insights on how we can make universal addressability a reality. The report details both tech and business requirements in plain English and is a follow up to Morgan's 2019 Special Report "The 3Cs of Addressable Broadcast TV."

Download your copy today.

TV[R]EV Original

The State Of Addressable Advertising

Addressable advertising on TV has been “coming soon” for some time now, but it finally looks as if it’s about to become real.

TV[R]EV Original

How Brands and Publishers Aim to Capture Billions in Social Video Dollars

Learn more about how the industry’s moving forward in this new report from TV[R]EV and Mike Shields, which includes input from Discovery, Group Nine Media, Hasbro, Janus Strategy & Insights, Rakuten Ready, Tubular Labs and more.

TV[R]EV Original

An Esports Snapshot: The Valuable Esports Audience

Esports is rapidly becoming a billion-dollar industry, pushing its way into the global consciousness. Industry execs and analysts offer a primer on the future of entertainment and marketing: Twitch, Fortnite, esports audiences, brand safety, esports on TV and more.

TV[R]EV Original

TV[R]EV Report Bundle: ACR and The State of Smart TV Advertising

Smart TVs are coming into their own and will be in close to 75% of American homes by 2022. The cleaner, smarter, more reliable source of information is fueling the transformation of the new TV economy. But how does it work, and why should you care?
TV becoming like the internet means data-driven marketers are crashing onto the scene with a new cross-platform gold rush. We spoke to all the players for this best in class definitive guide.

TV[R]EV Original

Understanding Ad-Supported OTT: The Complete Guide

Learn how OTT ads are targeted, bought and sold, served, measured and the dynamics surrounding it all. You’ll walk away with a complete understanding of how things work, what various acronyms and terms mean, and what to look for in the years ahead.

TV[R]EV Original

The Challenge of Universal Addressability

Tom Morgan looks at how the “Three Cs” — Control, Clock and Cache — can open up traditional linear TV for addressable advertising, realizing that $75 billion market.

This report serves as an introduction to TV[R]EV's upcoming addressable report, debuting in Fall 2019.