TV[R]EV Original

The State Of Addressable Advertising

Addressable advertising on TV has been “coming soon” for some time now, but it finally looks as if it’s about to become real.

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TV[R]EV Original

How Brands and Publishers Aim to Capture Billions in Social Video Dollars

Learn more about how the industry’s moving forward in this new report from TV[R]EV and Mike Shields, which includes input from Discovery, Group Nine Media, Hasbro, Janus Strategy & Insights, Rakuten Ready, Tubular Labs and more.

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TV[R]EV Original

An Esports Snapshot: The Valuable Esports Audience

Esports is rapidly becoming a billion-dollar industry, pushing its way into the global consciousness. Industry execs and analysts offer a primer on the future of entertainment and marketing: Twitch, Fortnite, esports audiences, brand safety, esports on TV and more.

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TV[R]EV Original

TV[R]EV Report Bundle: ACR and The State of Smart TV Advertising

Smart TVs are coming into their own and will be in close to 75% of American homes by 2022. The cleaner, smarter, more reliable source of information is fueling the transformation of the new TV economy. But how does it work, and why should you care?
TV becoming like the internet means data-driven marketers are crashing onto the scene with a new cross-platform gold rush. We spoke to all the players for this best in class definitive guide.

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TV[R]EV Original

Understanding Ad-Supported OTT: The Complete Guide

Learn how OTT ads are targeted, bought and sold, served, measured and the dynamics surrounding it all. You’ll walk away with a complete understanding of how things work, what various acronyms and terms mean, and what to look for in the years ahead.

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TV[R]EV Original

The Challenge of Universal Addressability

Tom Morgan looks at how the “Three Cs” — Control, Clock and Cache — can open up traditional linear TV for addressable advertising, realizing that $75 billion market.

This report serves as an introduction to TV[R]EV's upcoming addressable report, debuting in Fall 2019.

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