Mediaocean's 2024 Advertising Outlook Report
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Using survey data gathered from 1,000+ marketing leaders worldwide, including top brands, agencies, media companies, and tech platforms, this report features insights on the key advertising trends set to impact 2024.
Questions answered:
What impact has the current economic climate had on ad spend?
Is the metaverse still on the rise?
How is AI actually being used in day-to-day operations?
Have investment priorities shifted?
How does the creative-media gap come into play?
Additionally, Joanna O’Connell, NA Chief Intelligence Officer at Omnicom Media Group, provides exclusive commentary and offers advice on how to excel during the upcoming year.
