Samsung Ads: Engaging Gamers. Understanding their TV Behavior Q1 2024

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This new report from Samsung Ads shows an outsized affinity for streaming content among gamers, as they spend 25% more time watching streaming TV than non-gamers and are also glued to CTV with 77% of all linear minutes watched by just 27% of gamers. 

 Key Study Findings Include:

  • 65% of respondents saying they regularly switch between playing games and streaming entertainment content within one hour 

  • On average, gamers spend nearly two hours a day viewing streamed content with 92% consuming games and entertainment in the same day.  

  • More than one-third (36%) of console gamers surveyed spread their time across multiple games and play 2-3 games within a week, while 64% play just one game within a week.

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This new report from Samsung Ads shows an outsized affinity for streaming content among gamers, as they spend 25% more time watching streaming TV than non-gamers and are also glued to CTV with 77% of all linear minutes watched by just 27% of gamers. 

 Key Study Findings Include:

  • 65% of respondents saying they regularly switch between playing games and streaming entertainment content within one hour 

  • On average, gamers spend nearly two hours a day viewing streamed content with 92% consuming games and entertainment in the same day.  

  • More than one-third (36%) of console gamers surveyed spread their time across multiple games and play 2-3 games within a week, while 64% play just one game within a week.

This new report from Samsung Ads shows an outsized affinity for streaming content among gamers, as they spend 25% more time watching streaming TV than non-gamers and are also glued to CTV with 77% of all linear minutes watched by just 27% of gamers. 

 Key Study Findings Include:

  • 65% of respondents saying they regularly switch between playing games and streaming entertainment content within one hour 

  • On average, gamers spend nearly two hours a day viewing streamed content with 92% consuming games and entertainment in the same day.  

  • More than one-third (36%) of console gamers surveyed spread their time across multiple games and play 2-3 games within a week, while 64% play just one game within a week.

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