LG Ad Solutions: How We Watch: Trends In TV Habits

As advertisers, the big shift from linear TV has influenced every aspect of how we reach and engage consumers. We know that streaming wins... But why?

Our latest research, "How We Watch: Trends in TV Habits" dives deeper into the latest consumer attitudes and preferences that are driving such significant change in media and advertising:

• What are the top reasons consumers prefer streaming over linear, and how can this drive better media decisions for advertisers?

• How many consumers make content decisions based on cost, and should this make streaming advertisers optimistic?

• Do consumers feel they have too little content to watch...or too much... and how can advertisers make the most out of content discovery?

Don't miss our latest study revealing media strategies driven by the quality, cost, and content discovery consumers want.

Download today!