Stadium to Screen: Streaming Live Sports in 2024

Sports are an important part of most of our lives, and major sporting eventsーlike the Super Bowl, NCAA March Madness tournament and the Olympicsーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming Live Sports in 2024 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.

Among the report’s findings:

• Sports viewers are mainstream, yet diverse, as 9 out of 10 CTV users watch live sports on TV and follow an avg. of five different sports.

• Consumers are increasingly comfortable streaming live sporting events, as 7 out of 10 CTV users stream live sporting events, and 4 in 10 planned to watch the 2024 Super Bowl via streaming only.

• More streaming apps are offering live sports coverage and related content, as nearly half of CTV users watch live sports across three or more streaming apps.

For more information on sports TV viewership, download the full report today!