REPORTS

Quarterly reports, bespoke white papers and deep dives to guide the industry.

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TVREV Media, Advertising and TV Analysis
Retail Media On CTV 2024
CTV, Streaming, LG Ad Solutions, Magnite, Retail Media
Retail Media On CTV 2024
CTV, Streaming, LG Ad Solutions, Magnite, Retail Media

In our latest Special Report, we explore why Retail Media and Connected TV (CTV) are shaping up to be the next big opportunity for advertisers.

CTV, Streaming, LG Ad Solutions, Magnite, Retail Media
Samsung Ads: Streaming’s Loyalty Crisis
Samsung Ads, Streaming, loyalty, Churn, Reports
Samsung Ads: Streaming’s Loyalty Crisis
Samsung Ads, Streaming, loyalty, Churn, Reports

Samsung Ads latest industry report addresses churn and loyalty in streaming, and found that streaming app loyalty is becoming alarmingly scarce

Samsung Ads, Streaming, loyalty, Churn, Reports
The Inclusive Screen: Asian Americans
CTV, Streaming, LG Ad Solutions, Reports, diversity, Asian Americans
The Inclusive Screen: Asian Americans
CTV, Streaming, LG Ad Solutions, Reports, diversity, Asian Americans

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.

CTV, Streaming, LG Ad Solutions, Reports, diversity, Asian Americans
The Inclusive Screen: Hispanic Americans
CTV, Streaming, LG Ad Solutions, Reports, Hispanic audiences, diversity
The Inclusive Screen: Hispanic Americans
CTV, Streaming, LG Ad Solutions, Reports, Hispanic audiences, diversity

Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.

CTV, Streaming, LG Ad Solutions, Reports, Hispanic audiences, diversity

TVREV Reports

Samsung Ads: Streaming's Loyalty Crisis
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Mediaocean's 2024 H2 Market Report
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Political Advertising on CTV 2024
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Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024
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The Inclusive Screen: Black Americans – A Look into CTV Usage and Preferences
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Viewing Starts with Streaming: The Rule of 40 Evolved
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Commercials & Classrooms: TV’s Impact on Back-to-School Shopping
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LG Ad Solutions' The Big Shift: Wave III
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TV’s OS Wars: The Battle For Interface Dominance. Part 1
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Samsung Ads: Engaging Gamers. Understanding their TV Behavior Q1 2024
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Stadium to Screen: Streaming Live Sports in 2024 – Canada Edition
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Stadium to Screen: Streaming Live Sports in 2024 – UK Edition
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Stadium to Screen: Streaming Live Sports in 2024
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LG Ad Solutions' The Shoppable TV Report: 2024 and Beyond
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Mediaocean's 2024 Advertising Outlook Report
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Samsung Ads: Decoding FAST
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Revolutionizing Relevance: How AI Is Changing The Game For Contextual Targeting in CTV
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Grow Your Business With TVREV
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It’s All Personal A Study On Consumer Attitudes Towards Data Collection & Usage
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Driving Viewer Attention and Brand Metrics in CTV Advertising
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From GOING Shopping to ALWAYS Shopping. AiBUY's Report On E-Commerce Now
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Local TV: Perils & Promise In The Age Of Streaming
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Samsung Ads: Spotlight On Churn
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LG Ad Solutions: How We Watch: Trends In TV Habits
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LG Ad Solutions Direct-to-Glass Playbook
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Magnite Research: Streaming Continues To Surge
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Case Study: Geo-Targeted VIZIO Campaign Improves Awareness for Utility Company
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Samsung Streaming Segments
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Innovid Global CTV & Creative Insights
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The Big Shift: Wave II
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Streaming In Flux
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Americans At The Movies
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The Future of Converged TV is Now
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Good Sports
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2023: Media's Year Of Living Dangerously
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FASTs Are The New Cable, Part 2: Advertising
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CTV Takes Center Stage. A Global Benchmark Report from Innovid
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Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them
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Into The FAST Lane: 5 Essential Tactics For Starting A FAST Channel
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Add To Cart. Innovid's CPG Guide To CTV
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How Kids and Family Streaming Content Helps CTV Advertisers Combat Transparency Challenges
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Political Ads In Streaming: How Local And CTV Innovations Are Changing The Game
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FASTs Are The New Cable, Part 1: The Ecosystem
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Samsung Ads Behind The Screens: Gamers In The Age Of Streaming
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The IRIS_ID. Making CTV More Transparent For Buyers And Sellers
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Proving The Point: Case Studies That Prove The Power Of The New Smart TV Ecosystem
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Conviva's State of Streaming Content Discovery 2021
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The Streaming Index from Samsung Ads
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Mediaocean 2021 Market Report and 2022 Outlook
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Getting Granular: Why ACR Data Is Winning The TV Measurement Game
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The Converged Future of TV + Video
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The Emerging Smart TV Ecosystem
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TV in the FAST Lane
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Brand Innovators 2021 : Media Buying Insights
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Playing OTT Moneyball: A Data-Driven Content Acquisition Strategy for Streaming Platforms
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How Brands and Publishers Aim to Capture Billions in Social Video Dollars
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Addressable TV Reach: A Special Report From TVREV and iSpot
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The State of Smart TV Advertising
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The Quest For Universal Addressable Ready
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The State of Addressable Advertising
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Local OTT: What You Need to Know
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The State of Smart TV: How ACR Works and Why You Should Care
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OTT Advertising: Cutting Through the Confusion to Understand the New Frontier
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Blockchain & Advertising, An Ad Ledger Collaboration
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