Disney is considering a new Amazon Prime-style subscription that would tie together its streaming video operations with its many other products, experiences, and services. Makes sense. But what took so long?

Streaming businesses can’t always predict what consumers will want until they have a consumer’s attention, which is why data is essential to win that precious engagement. By now you’ve surely heard of the Netflix smash hit Squid Game, the dystopian South Korean series that has become an international phenomenon. More than 142 million households have viewed the series in just under a month after its launch, smashing the previous record of 82 million held by Bridgerton and making it the most viewed title on Netflix ever.

Subscription-video churn rates jumped in the first quarter as locked-down consumers tried new services and cancelled others, a Parks Associates study found. For newcomer services, it'll be a big challenge to attract and retain customers.

Entertainment executive Raffi Bagdasarian talks about how Paket Media aims to solve the emerging headaches of streaming video: finding, signing into, and paying for our proliferating portfolio of subscription channels.